1. Begin talking about what your prospect will get if they do what you want them to do. Simply put, let them know what's in it for them? Don't tell your story before you tell them what's in it for them. Talk about them first. Do this in all of your selling communications first.
2. Quit talking about what your product does. You can talk about what it does for them, not what it does techically. What it does for them is very important, what it does, is irrelevant.
3. Let them know specifically what to do next. Tell them. You cannot be vague about what they are to do next.
How can you integrate these three simple steps into your marketing today?
* Review some top websites and see how they do it. See how they start out their sales letters. What words and phrases do they use? What do they accomplish with first few words of their paragraphs?
A great "back end" product to sell is YOU! As you become more of an established "expert" in your niche your time and advice become invaluable. Your most valuable product is YOU and YOUR TIME.
* Review your advertising. Make sure it comes from the angle of telling the prospect what's in it for them. If it doesn't, be sure to change it.
* Change what needs to be changed. Make sure you start with whats in it for you, then here's what I'm offiat I want you to do.
* Track the difference to see what is working
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