Social Commerce. Social Profit Streams.

Are You Positioned For What Forrester Research thinks…

It's getting more 'mainstream' every day. BIG groups are
barely starting to see what you have at your fingertips…

Forrester Research - Doesn't get any more 'Blue Ocean Mainstream' than that…

“Socially connected consumers will strengthen communities and
shift power from brands and CRM systems; eventually this will
result in empowered communities defining the next generation of products” –
Forrester Research

It's not about just building a cold list of prospects and
bombing them with hyped up offer after hyped up offer and
spamming them to death.

It's not about using twitter as a micro spam blaster and
gaming the system to get 4,253,649 cold, clueless strangers
to "follow" you before dinner tomorrow.

It's not about using TweetDeck and TweetLater to meet people
and before saying hi offering them the magic potion and secret
spell to making 23 gazzillion dollars on twitter (like you are)
by next week by clicking 'here' - it's not about any of that.

It's about Seth Godin. Tribes. His new book. If you don't get to
Barnes & Noble tonight and get that little piece of diamond… you
can't be that serious about any of this…

It's about Building Tribes of Followers to effect change and build
movements. It's about causing a ruckus and nailing your 'Ninety Five
Theses' to the door of your status quo like Luther did to his…

It's about Leverage and Connecting. It's about leadership.

And it's about time.

Are you positioned?

It's about Web 3.0 - Social Profit Streams and you should be learning about this now.

Be genuine

It’s especially important when you’re trying to build relationships with customers and prospects. No matter which site or sites you choose to use, make sure you really are connecting with them and not just hammering them with ad copy.

You are networking, after all. You wouldn’t go to a business networking cocktail reception wearing a sandwich board and handing out flyers. Don’t do it online either. Your customers have needs, their friends have needs, their friends’ friends have needs. Fulfill those needs - even in the smallest of ways - and you’ll have an army of advocates faster than you can say “social butterfly.”

When it comes to social media marketing, the rules are pliable. So long as you are connecting with your audience in a meaningful way, you can experiment and have fun.

I’ll leave you with an example of some really daring social media marketing by Skittles that has the Internet marketing community tweeting in their seats.

Go to Skittles.com and take a look at their new corporate website. Thanks to some clever thinking and a few programming tweaks, they’ve turned their site into a social media extravaganza.

Larry
Leads for Profits

Is it your fault?

The other day I got a call from a woman who way crying on the phone. She was very upset over the fact that she had been charged $97 for a program which she signed up for.


As is often the case with internet home business entrepreneurs; she completely forgot (or wasn’t paying attention to) what she had signed up for and didn’t even take a look at the product she had ordered.



When she called, she began to talk about all of the hard times she was facing and how she had to have her money or her kids would starve to death. Well, most successful home business entrepreneurs can relate to hard times. But the difference between those of us who make it and those of us who continue to struggle is that successful people take FULL responsibility for where they’re at in life/business, while unsuccessful people blame others for their current situation.


I can’t tell you how many times I’ve seen struggling home business entrepreneurs say something to the effect of: “That guru/seminar/mlm program/business opportunity was a total scam…they ripped me off and I didn’t make any money!”



If I’m being totally honest, then I have to admit that I was once that type of person (the type of person that blames others for their failures as opposed to learning from them). Back in 2001 I attended a $4,000 real estate seminar that lasted for about 3 or 4 days.




Afterwards, I continuously said things like: “Man, that class was a scam!”



But if the class was a “scam” then answer me this…

How is it that the person sitting right next to me in class was able to make money as a real estate investor and others did not?


The difference is that the gentleman sitting next to me did the following:

1. Took TOTAL responsibility for his own success

2. Took MASSIVE action on a CONSISTENT basis

3. Continued to press forward even when he didn’t understand something.



The lady on the phone (mentioned earlier in this article) was of the “blame” mentality. Had she taken full responsibility then she would have said: “I signed up for this program, I CHOSE not to access it, now I can either take full advantage of the information I purchased or DECIDE not to do anything with it…either way, It’s MY choice”



Had I really cared about her success, I would have told her to take some responsibility and go use the stuff she purchased. Why?, Because, truth be told, the system she purchased was worth WWWAAAAYYYY more than the $97 she paid for it. Sure, I was a little bit stern with her and gave her some very “blunt” words of wisdom; but I still should have given her a REAL wake up call and not given her back the money.


The reality of the situation is that I didn’t start making any money as a home business entrepreneur until I started taking responsibility for my own successes & failures.



Now it’s your turn. Stop blaming others for your current situation and take full responsibility for where you’re at in life & in business. It’s the ONLY way you’re ever going to achieve the success you desire.

Larry Potter
Start now at http://www.fastbuyerloans.com

Think Like a Billionaire

By Michael Masterson

In his book The Prime Movers, Edwin A. Locke gives this example of the way entrepreneurs think:

An average person observes evergreens growing along the roadside and thinks that they look pretty, especially when partly covered with snow. At this point, his thinking stops. An entrepreneur observes the same trees and thinks, "These trees would look good in people's living rooms at Christmas. I wonder what people would pay for them?

And he would continue to ask such questions as:

How hard is it to grow evergreens?
What investment is required?
How big should they be before being cut?
How difficult would it be to cut and transport them?
How much would it cost?
How long would they keep before losing their needles?

Where would they be sold?

What would the competition be like?

Could I make other, related products - e.g., wreaths?

Can I make money in such a seasonal business?

How much?

How can I get started?

This kind of active, directed thinking is one of the things that separate entrepreneurs from the rest of humanity. In fact, the most successful entrepreneurs in history - all of them mega-billionaires by today's standards - seemed to have dynamic, pragmatic minds.

Locke gives plenty of examples, including these:

Thomas Edison: He was a "virtual thinking machine. Almost until the day he died, his mind poured forth a torrent of ideas, and he might track as many as 60 experiments at a time in his laboratory."

Steve Jobs: He bombarded people with his ideas - his investors, his board of directors, his customers, his subordinates, and his CEO John Scully.

Henry Ford: "He threw himself into every detail, insisting on getting small things absolutely right.... But he never lost sight of the ultimate, overall objection. He had a vision of what his new car (the Model T) should look like. From all the improvisation, hard thought, and hard work came a machine that was at once the simplest and the most sophisticated automobile built to date anywhere in the world."

You may be thinking, "Hey, I'm no Thomas Edison or Steve Jobs or Henry Ford." Well, neither am I. And I could rattle off a dozen multi-millionaire entrepreneurs I know who don't have that kind of brain capacity either.

Raw intelligence is not the issue. If it were, Einstein would have been wealthy. What matters in the world of commerce is how you think.

Some people, whether because of their upbringing or their DNA, have a natural billionaire mind. But just about anyone who is smart and ambitious can learn to think like a billionaire.

You can transform your mind completely and permanently in a matter of a few short months by making small changes, one at a time. It will take some effort, though. As Joshua Reynolds once said, "There is no expedient to which a man will not resort to avoid the real labor of thinking."

Begin by vowing to talk to every successful person you know or meet. Tell them how much you admire what they have accomplished and ask them how they do what they do.

You may be amazed at how open they will be to such inquiries. Nine times out of 10, they'll be eager to tell you just about everything they know.

Unfortunately, many of the twentieth century's greatest entrepreneurs have been disparaged by historians and the media. As Locke points out in The Prime Movers, if you mention the names Andrew Carnegie or John Rockefeller or Cornelius Vanderbilt to most people, they think "greedy robber barons who took advantage of their circumstances." They know nothing about their accomplishments. What they know, for the most part, is based on persistent myths that prevent them from learning from these men and prospering.

Locke says:

"It is often claimed that the Prime Movers have been viewed with suspicion at best and with distaste or repugnance at worst.... The most basic motive [of those who envy them] is... hatred of the good for being good... it is hatred of the Prime Movers because they are intelligent, successful, and competent, because they are better at what they do than others are.

"The ultimate goal of the haters of the good is not to bring others up to the level of the most able (which is impossible) but to bring down the able to the level of the less able - to obliterate their achievement, to destroy their reward, to make them unable to function above the level of mediocrity, to punish them, and, above all, to make them feel unearned guilt for their own virtues."

When you become super-successful, you'll have to learn how to handle the people who are going to resent you for achieving what they themselves have been unable to do. But first, you have to get yourself into that enviable position. And you do that by practicing the thinking of the great entrepreneurs who thought like billionaires and so amassed billions.

Here are eight characteristics of the billionaire mind that you can emulate:

1. A "normal" person is concerned with protecting his ego. When dealing with a problem he doesn't really understand, he pretends he understands the contributing factors and doesn't try to find out what anyone else thinks. A person with a billionaire mind asks questions incessantly. He has no ego when it comes to learning. He knows that knowledge is power.

2. A "normal" person has a consumer mentality. He looks at a hot new product and thinks about how he would like to own one. A person with a billionaire mind has an entrepreneurial mentality. He looks at it and thinks, "How can I produce this or something similar in my own industry?"

3. A "normal" person is wish-focused. He daydreams about making gobs of money. A person with a billionaire mind is reality-based. He is always analyzing his own success and the success of others and wondering how he could learn from it.

4. A "normal" person, when confronted with a challenging idea, thinks of all the reasons why it might not work. A person with a billionaire mind sees the potential in it and disregards the problems until he has a clear vision of how it might succeed.

5. A "normal" person resists change. A person with a billionaire mind embraces it.

6. A "normal" person accepts the status quo. A person with a billionaire mind is always looking to make things - even good things - better.

7. A "normal" person reacts. A person with a billionaire mind is proactive.

8. A "normal" person looks at a successful business owner and thinks, "That guy's lucky." Or "That guy's a shyster." A person with a billionaire mind thinks, "What's his secret?" And, "How can I do that?"

Start by being humble and asking questions. Do this until it becomes a habit. Then take on another characteristic of the billionaire mind - like looking at a successful new product and thinking, "How can I do something like that?"

Go through the list, mastering one characteristic at a time, and within three months you will be able to create new businesses almost automatically. You will become a natural leader. Money will flow to you like water coming down a hill. And then you'll be ready to deal with all the "normal" people who are jealous of your incredible success.

Larry Potter
Put Your Idea In Front of 150,000 People per Month

What is a money-making website?

I actually find it easier to call it an information website, containing content related to a particular topic.

For instance, if you’re into cooking vegetarian food, a Google search will find you some information websites that include hundreds of recipes and cooking tips.

The website topic might be green tea, kids’ parties, furniture restoration, extreme sports, growing organic vegetables, scrapbooking, digital photography, knitting, traveling in Africa, dog training, and so on.

In fact, there is an almost limitless supply of topics about which websites can be written.

How do I develop the content?

As an example, let’s say you have a real interest in doing yoga. And let’s say you do a little research online to try to find some in-depth information on this topic.

Undoubtedly, you’ll find some sites that talk about yoga. But maybe you’ll see that, although plenty of sites have some information on this topic, no one website stands out as an outstanding source of quality information.

So, you start planning, creating, and writing a website of your own.

You break the general topic down into specific areas, like yoga for men and yoga for women. You look at yoga for people who are pregnant, yoga for athletes, and yoga for children. You look at yoga mats, training DVDs, books, and yoga clothing.

Once you start digging, you find you can easily put together dozens – and then hundreds – of pages on this subject.

You’ll then add a forum or blog to your website, so that your readers can submit their own content, which grows your website even faster, without much more effort from you.

With a growing body of content, you’ll not only be loved by your readers, but you’ll also be noticed by Google and the other major search engines. The number of visitors to your website will grow and grow … and before you know it, you’ll be receiving over a thousand visitors a day.

Then, with tens of thousands of people coming to your site each month, you’ll be in a strong position to start making some money.

How will I start making money?

There are many ways, but let’s look at two of the top ones.

To start, you can include contextual ads on your content pages. Whenever someone clicks on the ad, you’ll get paid by the ad service, the most popular of which is Google AdSense.

You can also look for companies which sell yoga products and see if they have an affiliate program.

Keep in mind, this is passive income. Once you place the ads or links on your pages, there’s nothing further to do. You don’t have to deal with customers, process payments, or ship products.

You simply keep creating quality content, include those ads and affiliate links on each page, and then watch the money flow in every month.

Your job is simply to create more and more quality pages. Fill the information gaps and genuinely help your readers.

The larger your website grows, the more visitors you’ll receive … and the more money you can make.

It’s really that simple.

Why build a money-making website?

My short answer to that question is: why not?

A few hours a week ... writing about something you love ... passive income.

Seems like a no-brainer to me. But here are six more specific reasons:

Reason #1: Every page you write can make you money indefinitely.

When you write an information website that makes money through contextual advertising and affiliate commissions, each page you write will continue to generate revenue for many years to come.

Reason #2: It’s an online business with almost all profit.

A carefully constructed and well-written content site will attract free, organic traffic through the major search engines. You won’t pay a penny.

Other than your time and the tiny hosting costs for your website, every penny you make is profit. It’s yours.

Reason #3: There’s no selling.

When you write an information website, you don’t do any selling. You don’t write pages that are trying to sell a product or service. Basically, you’re writing editorial. You’re sharing useful information. And it’s about a subject you enjoy!

Reason #4: You set your own schedule.

You don’t have any bosses or clients or customers writing to you or calling you. You can write your website at your own pace. There are no rules, no set schedules.

If you need to take a break for a few days or weeks, that’s fine. Your site will continue to make money even while you take time off.

Certainly, you’ll want to try to generate new pages for your site at a decent pace. After all, the faster you build your website, the sooner you’ll start making a decent amount of money.

Reason #5: Enormous freedom.

You’re never tied to your desk. You never HAVE to be there in order to deal with customer service issues, suppliers, or anything else.

Remember, this is a truly passive way to make money.

Reason #6: You’re building a long-term asset.

In the world of investment, one often invests either to generate a regular income or to achieve capital growth.

With an information website, you can achieve both.

After a few months, your website will start to generate income. But at the same time, you’re building a long-term capital asset. And the more consistently you add new pages to your website, the better you’ll do.

Almost every page you add will make you some money. And they’ll continue to make money for the foreseeable future.

How much money can I make?

There’s really no typical or standard answer to this question.

Obviously, the more popular your site, the more money you can make. Plus, the more time you spend at it, the faster your income will grow.

For example, Tomaz Mencinger, who focuses on his websites full-time (for him, that means three to four hours a day), makes about $12,000 a month from his one site and $3,000 a month from another site.

Nick Usborne, the author of How to Write Your Own Money-Making Websites, makes around $4,000 a month from his two sites. And he spends only a few hours a week working on them.

So, let’s say you spend the same time Nick does, and your website ends up making on average $4,000 a month or more. That’s about $50,000 a year.

Not bad for what is essentially a hobby website you’ve been creating in your spare time!

After a few more years, you might decide to stick with the monthly income, or you might decide the sell the site.

Why would I ever sell a website that makes me $50,000 a year?

A website like this will typically sell for two or three times its annual revenues. With an annual income of $50,000, that translates to a sale price of $100,000 or $150,000.

And maybe over the years you’ve built three of these sites. You’ll be in a position to sell just one of them and spend the money any way you want.

Invest it, pay off your house, take your dream vacation … whatever you want.

Remember, you’ll still have the other two sites to generate over $10,000 in income for you each month.

Do you have to be a “computer geek” to do this?

The answer is a resounding “no.” It’s never been easier to build and publish a professional-looking website.

The beauty of creating a content-rich information site is that anyone who can use a word-processing program like Microsoft Word can build a website.

That said, if you want to create something more sophisticated, you can. If you want to learn some coding skills, go for it. But you don’t need to.

What’s the catch? Why isn’t everyone doing this?

There is no catch.

And the reason why everyone doesn’t do this is because they’re impatient. They don’t have the patience to build something of real value.

Too many people are looking to get rich quick. They want to see a return NOW.

But if you have the will and self-discipline to work hard and keep working, this model will pay you back in spades.

And will continue to do so long into the future.

Once you get your first website up and running smoothly – it’s easy to start another … and another … and another. If you spend only four or five hours a week on them, you can easily receive checks totaling a few thousand dollars a month.

To your success,

Larry Potter
A Ticket To Wealth

The Ultimate Success Formula

Here is a little mental exercise for you before the week arrives!
http://www.youtube.com/watch?v=_Af4QLc2vhs

Sometimes, even the most simple things can look complex and overwhelming. Tony Robbins used to say it all the time…you can’t eat an elephant WHOLE all at once, but you CAN eat it ONE BITE at a time!

The important thing is not to spend time focusing on how difficult something is, or how seemingly impossible it may be to achieve. Rather, focus on the ONE SMALL STEP you can take that moves you forward and creates momentum.

The Ultimate Success Formula is really quite simple:

1) know your outcome ~ get CLEAR about your OUTCOME. What is it that you want to achieve? Get clarity and focus! Make your outcome a MUST!

2) know why you want it ~ find your leverage! It’s vital to identify and associate more PAIN with NOT achieving your outcome, than the pleasure you will achieve by continuing down the same easy path you are currently living.

3) take massive action~ you need to create MOMENTUM…even taking a very small step forward is going to create momentum. MASSIVE ACTION does not always require MASSIVE EFFORT…take things one step at a time and keep putting one foot forward in front of the other. You only win a marathon by putting one foot in front of the other MANY TIMES, not by taking one big leap!

4) know what you are getting ~ pay close attention to the results you are getting from the actions you are taking. If the actions are moving you forward, continue doing them, but if you aren’t making any progress, skip IMMEDIATELY to step 5!

5) change your approach ~ we all know and have heard that the definition of insanity is doing the same thing over and over and expecting different results. It’s possible to be taking MASSIVE ACTION and heading in entirely the WRONG direction…so, change your approach and go back to step 3!

Have an INCREDIBLE week!!!
Live with Passion,
Larry Potter

One Step To Wealth

Play To Your Readers' Emotions...

Benefits show -- in detail -- how your product will solve your customers' problems, improve their lives, save them money, and so on.

In a nutshell, benefits answer the BIGGEST question on readers' minds: "What's in it for me?"

But how do you know which benefits to focus on? What are people searching for when they type words into a search engine and end up on your sales page? More importantly, why are they searching?

(Hint: it's not because they like to spend money on random sites on the Internet!)

The answer to "why" is the secret ingredient that lies at the heart of EVERY successful salesletter: emotional appeal.

People don't buy things for rational reasons. They buy for emotional ones. They want to feel good... hopeful... satisfied... proud... relaxed... acknowledged... secure...

... you get the picture.

If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. In a way that says YOU understand them. That you've been there yourself. And that you've found a solution to the very problem their emotions are driving them to solve.

That's powerful stuff.

So how can you write emotionally-charged ads that connect to your reader? Start by looking at the problem your product solves. What's the underlying emotion it addresses?

Let's say you sell an eBook on 5-minute makeup tips. What problem does your eBook solve? The need to look professional in a hurry and without too much effort? What emotions are being catered to? Pride? Vanity? Laziness? All three?

Out of all human emotions, some are more powerful "sales" drivers than others. So the first step to writing emotionally-charged copy is to identify which "power" emotions are at the core of your product.

Here are seven power emotions that you can tap into, to write salescopy that converts the MAXIMUM number of visitors into paying customers...


Power Emotion #1: Fear of Loss

One of the most powerful human drivers of change is fear. Fear of losing those things that are most important to us. It could be our sense of security that's at stake. Our money. Our health. Or even our happiness.

When you identify fear, you can write salescopy that speaks to that emotion, and indicates how your product will overcome that fear.

Here are some examples of copy that recognizes fear and offers a solution to it:

"Lose $3,000 tomorrow without this advice…"


"Protect your computer from viruses that can wipe out your entire hard drive."


"Selling your home? Avoid the top 10 mistakes that can cost you thousands of dollars
and stop you from selling your house in 2-4 weeks!"

Notice how these examples use words like "protect" and "avoid"?

Just as there are power emotions, there are power words that correspond to those emotions!

What are some other power words besides "protect" that correspond to fear? Well, you can try words like:

Save

Secure

Safety

Clinch

Red flag

Defend

Keep in mind that when you identify negative emotions like fear, your ultimate goal is to show how your product or service takes away these fears.

Your job is to identify the fear that is there, relate to your reader based on that emotion, then provide relief from that unpleasant emotion. That's why the power words related to fear are positive.


Power Emotion #2: Greed

Greed is another powerful emotion that drives us to take action on our goals. Whether it's our thirst for money, security, fame, recognition, power, or just about anything else that we desire.

So how do you acknowledge these desires in your salescopy? And more importantly, how will your product provide them?

Take a look at some examples of copy that does just that:

"We'd like to introduce the easiest, simplest, and most efficient proven method for you to make money... This revolutionary method is 100% real and effective, and it will make you increase your income about 90%, so you can make between $100 and $500 a day."


"Club Sportiva gives you the keys to our private multi-million dollar car collection... letting you experience everything from the classics like a Jaguar E-type and Bentley to the newest exotic Ferraris and Lamborghinis."


"Tired of scraping by, only buying products if they're on 'sale', living paycheck to paycheck? Discover how to break the cycle once and for all, and start living a life of luxury."

And here are some power words you can use to connect with your readers' inner longing for easy acquisition:

All
Amass
Money
Millionaire
Monopolize
Results
Proven
Power

Emotion #3: Lust

Lust is perhaps the most pleasurable of the power emotions. And who couldn't use a little more pleasure in their lives?

Some examples of salescopy that hand you lust on a platter:

"In this section, you will learn a step by step process for how to win the game of love, so that you can immediately begin attracting the love of your life."


"Learn the seduction secrets that will make women melt in your hands..."


"Are you ready for a night on the town? Your best girl friends -- check! Money for cover charges and one drink -- check! Oh wait -- what to wear? No worries, FlirtCatalog has one of the largest selections of sexy dresses to put your mind at ease!"

Home in on this pleasurable emotion using some of these lustful words

Compel
Attract
Love
Delicious
Tempting
Enticing
Charming
Discovery
Health
Tempt

Of course, people can lust after things as well as people (like a Lamborghini!). So keep in mind that your product doesn't have to be focused on "getting the girl" or other types of people-related lust.


Power Emotion #4: Vanity

If your product caters to people's vanity -- pride in their appearance, abilities, and achievements reflected back by others -- you're in luck. It's another top-selling emotion.

"If you want to be one of those women who always looks great no matter what you're wearing, no matter what your age...and even if you're not at your "ideal weight," then this will be the most important letter you've ever read."


"In the last 10 years, we've helped thousands of men and women of all ages and fitness levels to look and feel their very best -- people just like YOU!"


In fact, whole industries are built around this need to look and feel our best. Let's face it. We can all use a boost sometime. And those products that appeal to our vanity can provide them.

Some other vanity power words include:

Attractive
Confident
Magnetic
Younger
Stronger
Beautiful
You

Think about how your product or service caters to this power emotion... image consulting, exercise equipment, cosmetics, laser eye surgery, baldness cures... the list goes on.


Power Emotion #5: Pride

Do you feel pleasure when you know you've done something well? Feeling good about your accomplishments is what pride's all about.

To connect with pride, your ultimate goal is to show how your product will provide a sense of worth or accomplishment.

Let's take a look at a couple of examples:

"Would You Want Your Name Written In The 'Largemouth BASS' Hall Of FAME? What if I could show you insider up-to-date secret techniques that will put your name in the history records like the old-school stars -- Kevin VanDam, Denny Brauer and Gary Klein?"


"Now You Can Transform Ordinary Fabric Into a Handmade Quilt That Your Family and Friends Will Love, Admire and Cherish – Even If You Have Never Made a Quilt Before!"


"Transform the book idea in your head into a completed and ready-to-publish manuscript in your hands."
The opportunities for identifying with pride are endless! Your pride power-words:

Accomplish
Master
Transform
Best
Biggest
Greatest
Money
Proven
Results
Envy
Power Emotion

#6: Envy

You've worked hard all your life, but you're not even close to making that 6-figure salary you thought you'd be making by now. But it seems every time you turn around, there's someone else who is.

Ah, envy. Whether you've got it for someone else or you want others to envy YOU, it's a powerful emotion. And it's one of the top instigators of change.

Envy is the state of seeing others who have what YOU want. So if you're going to identify with envy, you need to be prepared to tell them how your product will give them what they're lacking. In a word, your copy needs to promise fulfillment.

Testimonials, examples, and personal stories inspire envy -- and give inspiration to take further action:

"Your buddies will be AMAZED at your LUCK or so it would seem... If they only knew what you're about to discover..."


"I was working a corporate job for almost 9 years. Finally I had it when my salary was cut by 30%... Today my life is drastically different. I work out of my home office in NYC. I gave up the suit for jeans, sweats and shorts. And I spend most of my day doing what I love: working out, shopping, volunteering and walking my dog Cheila. And I have already tripled my income this year working this business 20-25 hours a week using the new Web 3.0 Social Profit Streams"


"Desperate Scrawny "Nerd" From Texas Humiliates The "Big Boys" At The Gym After Accidentally Discovering The Body's Hidden Natural "Trigger" For Blasting Through Rotten Genetics And Packing On Up To 3 - 6 - Even 9 INCHES Of Shredded Muscle...NOT In Years...But Just WEEKS!"

Here are some envy power words you can use:

Desire
Covet
Begrudge
Secret
Ordinary
Extraordinary
People just like you

Just remember, envy is only a negative emotion if it doesn't prompt someone to take concrete steps to change whatever it is about their lives that isn't working for them.

And if your product can provide those steps, your customers need to know about it!

But first you have to capture their attention... by using genuine testimonials or personal anecdotes you can inspire a little envy, then go on to describe how your reader can achieve the same enviable state!


Power Emotion #7: Laziness

These days, there are a lot of things competing for our time and attention. Family, work, hobbies, giving back to the community... the list goes on and on. So products that can provide quick results with minimal effort are extremely appealing.

That's where laziness comes into play.

Laziness is the need for maximum results with minimum effort. And its allure is powerful.

Here are some examples of "lazy" copy:

"Avoid the common fitness mistakes that waste your time."


"How would you like to write your book in 3 days? Attend my Author's Boot Camp and get that book that you know is inside you out of your head and onto the paper in one weekend."

Your lazy power words:

Instant access
Save time
In less than
Break-neck speed
Lightning
Easy
Guaranteed
Roadmap
Blueprint
Avoid mistakes

Those are the top 7 power-emotions in a nutshell. Did you notice that salescopy from the same website came up in a couple of examples? For instance, the examples about writing a book covered laziness AND pride. Most copy will cater to more than just one type of emotion.

And there are natural combinations of these emotions, too: pride, laziness, and greed; fear, pride, and vanity; or envy, vanity, and laziness, for example.

So by all means, choose two or three to highlight throughout your copy and sales process. In general, any more than that, and your copy won't be as focused or effective as it should.

But remember, emotion is the element that will turbo-charge your salescopy, so think -- and FEEL -- like your potential customers.

Larry Potter
A Ticket To Wealth

"Ignorance is a voluntary misfortune"

How to Start Your E-mail Newsletter

Tell Your Story

I can think of at least 15 examples right now of seemingly dull topics brought to life by a writer's Muse, and made vibrant and interesting. I can think of five who've drawn me in so deeply that I bought something from them!

So, what's YOUR story? THAT should be a cornerstone of your e-mail newsletter.

I'll wager that if you've a business - new or old - you could create an online e-mail newsletter - daily, weekly, or monthly - and substitute otherwise dry facts for stories, anecdotes, and ways to use your widgets... and in doing so, build a credible base of subscribers on the back of which you can create a new line of income for your business.

First webcast about Web 3.0 is coming at
http://www.yoursocialprofits.com

Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY

Your Competition Can Help Your Business

You should be making it a habit to study your competitors' advertising promotions. If they're direct marketers, get on their mailing lists. If they use other channels to market their products, keep track of what they're doing with those media.

Why bother? Because by keeping an eye on your competition, you can improve your own marketing efforts.

Be especially on the alert for sales promotions that you see over and over again. If your competitor keeps running the same ad... you can be pretty sure it's working (i.e., bringing in lots of money). That's your cue to try something similar.

Larry Potter
www.YourSocialProfits.com

The One Thing Good Copy Can't Fix

By John Forde
I remember being asked by someone interviewing me if I had a "must-have" list for a good piece of sales copy. I hit all the basics in my answer...

1. Benefits2. More benefits3. Specific and even shocking stats and proof4. Third-party validation of your claims5. Credibility-building testimonials6. Some track record of product success7. A nice strong offer and airtight guarantee8. A firm push to get the order

Not a bad set of tools. But I left something out.

No copy will work if it isn't built on top of a good sales effort STRATEGY. Now what exactly do I mean by that? I have to credit this insight to marketing consultant Roy Williams, who asked the question, "Which do you think would work better, the brilliant execution of a flawed strategy... or the flawed execution of a brilliant one?"

Of course, you know the answer. Think about it. Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter how good the direction and performances are, they can rarely save a miserable script.

On the other hand, get a great screenplay with a terrific plot and insightful, natural dialogue... and it's hard for even a ham actor or egotistical director to screw it up.

Something similar is true in sales copy. Strategy - a great product paired with a great offer and a strong guarantee, among other things - is the cornerstone. If it stinks, it doesn't matter how clever your ad is... how well printed or designed... because it's still likely to flop.

Meanwhile, a great strategy can work even in the hands of semi-amateurs. Not always, but often.

How do you know you've got a strategy problem?

If ad after ad isn't working, no matter how good you "thought" it read before going out the door... step back and look at the guts of what you're doing. There's a good chance the strategy behind it is weak.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable, at copywritersroundtable.com. Or send an e-mail to signup@jackforde.com. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.]

Larry Potter
http://www.YourSocialProfits.com

The One Thing Good Copy Can't Fix

By John Forde
I remember being asked by someone interviewing me if I had a "must-have" list for a good piece of sales copy. I hit all the basics in my answer...

1. Benefits2. More benefits3. Specific and even shocking stats and proof4. Third-party validation of your claims5. Credibility-building testimonials6. Some track record of product success7. A nice strong offer and airtight guarantee8. A firm push to get the order

Not a bad set of tools. But I left something out.

No copy will work if it isn't built on top of a good sales effort STRATEGY. Now what exactly do I mean by that? I have to credit this insight to marketing consultant Roy Williams, who asked the question, "Which do you think would work better, the brilliant execution of a flawed strategy... or the flawed execution of a brilliant one?"

Of course, you know the answer. Think about it. Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter how good the direction and performances are, they can rarely save a miserable script.

On the other hand, get a great screenplay with a terrific plot and insightful, natural dialogue... and it's hard for even a ham actor or egotistical director to screw it up.

Something similar is true in sales copy. Strategy - a great product paired with a great offer and a strong guarantee, among other things - is the cornerstone. If it stinks, it doesn't matter how clever your ad is... how well printed or designed... because it's still likely to flop.

Meanwhile, a great strategy can work even in the hands of semi-amateurs. Not always, but often.

How do you know you've got a strategy problem?

If ad after ad isn't working, no matter how good you "thought" it read before going out the door... step back and look at the guts of what you're doing. There's a good chance the strategy behind it is weak.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable, at copywritersroundtable.com. Or send an e-mail to signup@jackforde.com. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.]

Larry Potter
http://www.YourSocialProfits.com