1. Begin talking about what your prospect will get if they do what you want them to do. Simply put, let them know what's in it for them? Don't tell your story before you tell them what's in it for them. Talk about them first. Do this in all of your selling communications first.
2. Quit talking about what your product does. You can talk about what it does for them, not what it does techically. What it does for them is very important, what it does, is irrelevant.
3. Let them know specifically what to do next. Tell them. You cannot be vague about what they are to do next.
How can you integrate these three simple steps into your marketing today?
* Review some top websites and see how they do it. See how they start out their sales letters. What words and phrases do they use? What do they accomplish with first few words of their paragraphs?
A great "back end" product to sell is YOU! As you become more of an established "expert" in your niche your time and advice become invaluable. Your most valuable product is YOU and YOUR TIME.
* Review your advertising. Make sure it comes from the angle of telling the prospect what's in it for them. If it doesn't, be sure to change it.
* Change what needs to be changed. Make sure you start with whats in it for you, then here's what I'm offiat I want you to do.
* Track the difference to see what is working
Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts
Monday, April 19, 2010
Saturday, April 3, 2010
Tips on writing articles.
The importance of articles in today's websites and internet based
companies are immeasurable. They dictate a lot in the success and
the drive of traffic into one's site. It is a key element
in making a site work and earn a profit.
Articles have been known to be the driving force in driving traffic
to a website. Articles are a factor in giving site high rankings in
search result pages. The higher a site ranks the bigger slice of the
traffic flow pie he gets. With a huge number in traffic flow, there
are more profits and more potential for other income generating
schemes as well.
But articles have certain requirements as well. These requirements
must be met to obtain the maximum benefits an article will provide
for your site. A well written article will catch the eyes and interest
of your customers and keep them coming back for more.
Here are four things all articles must have to make them successful
and help in making your site a profit earning and traffic overflowing site.
*Keywords and Keyword Phrases
An article must always be centered on the keywords and keyword
phrases. As each website visitor goes to a site, there are those who
are just merely browsing but actually looking for a specific
something. When this happens, a searcher usually goes to a search
engine and types in the keywords they are looking for (e.g. Toyota
Camry, Tax Lawyer and etc). It could be anything they want.
The Important thing is that you have an article that has the
keywords that are related to your site. For example, if you maintain
an auto parts site, you must be able to have articles about cars and
their parts.
*Keyword Density
Keyword density is the number of times a keyword or keyword phrase
is used on an article. An article must have good keyword density for a search
engine to "feel" its presence. Articles should at least have ten to
fifteen percent of keyword density in their content for search
engines to rank a site high in their search results. Getting a high
rank is what articles do best for a site.
*Good Article Content
You cannot just riddle an article with keywords. They must also be
regarded as good reading materials. Articles must be able to entertain
people as well as provide good information and help for their needs.
Articles should be written well with correct spelling and good grammar.
People respond well to figures, facts and statistics. Try to get
great information and as many facts as you can. This will boost your
reputation as an expert in your chosen field or topic. As more people
believe in you. They will be able to trust you and your products.
*Linking Articles
And another important thing to remember. If you are going to submit
articles to ezines and/or contribute your articles to newsletters
and other sites, DON'T ever forget to include a link to your site. A
little resource box with a brief description of your site and you
should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click
on the link directing them to your site.
Larry G Potter
http://www.budurl.com/TheTrafficHut
companies are immeasurable. They dictate a lot in the success and
the drive of traffic into one's site. It is a key element
in making a site work and earn a profit.
Articles have been known to be the driving force in driving traffic
to a website. Articles are a factor in giving site high rankings in
search result pages. The higher a site ranks the bigger slice of the
traffic flow pie he gets. With a huge number in traffic flow, there
are more profits and more potential for other income generating
schemes as well.
But articles have certain requirements as well. These requirements
must be met to obtain the maximum benefits an article will provide
for your site. A well written article will catch the eyes and interest
of your customers and keep them coming back for more.
Here are four things all articles must have to make them successful
and help in making your site a profit earning and traffic overflowing site.
*Keywords and Keyword Phrases
An article must always be centered on the keywords and keyword
phrases. As each website visitor goes to a site, there are those who
are just merely browsing but actually looking for a specific
something. When this happens, a searcher usually goes to a search
engine and types in the keywords they are looking for (e.g. Toyota
Camry, Tax Lawyer and etc). It could be anything they want.
The Important thing is that you have an article that has the
keywords that are related to your site. For example, if you maintain
an auto parts site, you must be able to have articles about cars and
their parts.
*Keyword Density
Keyword density is the number of times a keyword or keyword phrase
is used on an article. An article must have good keyword density for a search
engine to "feel" its presence. Articles should at least have ten to
fifteen percent of keyword density in their content for search
engines to rank a site high in their search results. Getting a high
rank is what articles do best for a site.
*Good Article Content
You cannot just riddle an article with keywords. They must also be
regarded as good reading materials. Articles must be able to entertain
people as well as provide good information and help for their needs.
Articles should be written well with correct spelling and good grammar.
People respond well to figures, facts and statistics. Try to get
great information and as many facts as you can. This will boost your
reputation as an expert in your chosen field or topic. As more people
believe in you. They will be able to trust you and your products.
*Linking Articles
And another important thing to remember. If you are going to submit
articles to ezines and/or contribute your articles to newsletters
and other sites, DON'T ever forget to include a link to your site. A
little resource box with a brief description of your site and you
should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click
on the link directing them to your site.
Larry G Potter
http://www.budurl.com/TheTrafficHut
Subscribe to:
Comments (Atom)
