You Can Write Power Headlines

"How to use the Leverage of the Planet's Easiest and Most

Effective Headline Template to Explode Your Responsiveness"

Did you notice the title for this tip?

Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power. Just two little words:

"How To"

Hear me out on this, I know it sounds too easy.

The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!

In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.

Here are a couple of winning examples to get your juices flowing:

* How to fix motorcycles

* How to cruise the world for $19 a day

* How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas)

* How to win friends and influence people

* How to make your car invisible to radar and laser!

* How to make your computer as easy to use as your telephone* How to Collect From Social Security at Any Age

* How to Attract Baby Boomers To Your Internet Business Like The Pied Piper...

* How to Get FIVE Money-Making Web Sites in 29 Minutes Or
Less... Without Spending a Fortune!

* How to avoid the biggest mistake you can make in building or buying a home...

Check out the first winning headline on the list "How to fix motorcycles". I mean it really can't get any simpler than that, but it works and it works GREAT!

"HOW TO BLUEPRINTS"

How to get the most out of _____________

How to avoid ________________

How to end ________________

How to get rid of _______________

How to avoid ________________

How to conquer ________________

How to enjoy ___________

How to get _____________

How to have _____________

How to keep ______________

How to start _____________

Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:

A strange accident saved me from getting fat

How a strange accident saved me from getting fat

Which one is more compelling? I thing you'll agree #2 does the trick. And that one is a winning headline used over and over.

Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the "how to"

* Discover how to..
* Here's how to....

* Ohio man discovers the secret of HOW TO escape the American Rat Race

* If you think a 12% annual return on your money is good, here's how to set your sights on 100% or more...

* I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free and I'll pay you $25 for wasting your time! (Jeff Paul)

Or if you still want to change it up a little - just use:

* How I earn my living in 4 hours a day

* HOW YOU can Make Well Over $300,000 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week...

I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.

Want even more headline formulas, tips and tricks? You better because experts agree that headlines are 70%, 80%, 90% or more of your selling effort. And headlines work for *EVERYTHING* - I'm talking email subject lines, the top of your web page title, articles, blog posts, the first words a sales site/letter starts with, etc...

Well inside our TRAFFICplan training courses webinars you'll get a massive amount of training and access to proven offline and online headlines to model and "swipe" for your product or service. We created this resource to help us write compelling, winning headlines and copy...

Plus, inside our powerful courses you'll also get transitions, guarantees, P.S.'s, Openings, closes, best selling phrases and much more!

You get this and more with the entire collection of trianing products here at theTRAFFICplan.

And we have live training each Wed evening at www.ATRAFFICPLAN.COM

We'll see you there........

Larry Potter

A Ticket To Wealth

Step up... and good things will happen.

Can You Keep a Secret?

By Clayton Makepeace

Secrets tease, tantalize, and torment us. An offered secret is irresistible - impossible to refuse.

Once our curiosity is engaged, knowledge that someone else knows a secret that we don't know is like having a stone in our shoe. It gnaws and nags at us. We can't willingly rest until we're in on the secret too.

Since offering to reveal a secret appeals to us humans on so many visceral levels, it's no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and p rofits through the roof.

So how could YOU use secrets to hit one out of the park the next time you're at bat?

The way I see it, there are four kinds of secrets...

1. Simple Secrets. If you haven't done so already, buy a product - any product - from Boardroom or Rodale. Before long, your inbox and mailbox will be stuffed with promotions that tell simple secrets - and offer to give you thousands more secrets when you buy the book or newsletter they're promoting.

2. Forecasts. If you think about it, predicting a future event in a promotion is kind of like telling your prospect a secret that very few other people know. If you can show him, in your product or premium, how to use this "confidential, privileged information" to solve a problem or get something he wants, your readership and response are likely to soar.

3. Mis/Disinformation. Lies are, by definition, secrets too. When you show your prospect how "the establishment" or, better yet, your competitors are at fault for his difficult situation, you free him from responsibility for it.

4. Conspiracies. These are big, fat, irresistible bundles of secrets that amplify and broaden their power by an order of magnitude. Show your prospect why and how the deck is stacked against him and you create massive credibility for your product by validating his suspicions and creating an excuse for his current predicament.

[Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books - bursting with tips, tricks, and tactics that'll skyrocket your response - at MakepeaceTotalPackage.com.

And don't forget the upcoming Web 3.0 live training at ATrafficPlan.com

You don't want to miss it.

It's really about 4 key things

It's Larry here from http://www.aTRAFFICplan.com with a quick

lesson on how theTRAFFICplan is designed to generate results for you in getting

more traffic, building a list faster and making more sales in your primary and other streams of income.

It's really about 4 key things:

1. Free Internet Marketing Training

2. Viral List Building Systems

3. Step by Step Action Plans

4. Build in Multiple Profit Streams

theTRAFFICplan helps us build a faster more responsive

business by taking care of the critical three areas:

A - Attraction and building a list.

B - Building Relationships with your list.

C - Converting sales and generating cash flow.

When you can simply invite people to F.r.e.e Internet Marketing Training

in a safe, professional environment and show them how leverage this

system to build their list and access the courses and content needed to

really build effectively online, it becomes simple...

No more info overload.

No more overwhelm.

No more needing to a sponsor to babysit.

No more lack of support and training

And the big picture becomes crystal clear when you have

all the tools needed in ONE place.

And if you've been at the webinar trainings you already know

how theTRAFFICplan works to close sales for you and generate

multiple profit streams...

You can position yourself for faster results and cut the learning

curve drastically by making sure you register now at http://www.ATrafficPlan.com

Our trainings go right into the nuts and bolts of marketing tactics,

strategies and campaigns and knowing the information

will keep you from being confused and overwhelmed...

Anyway, that's it for today, I'll be seeing you in class!

If you have any questions, feel free to bring them to the next

training, we are here to help!

Best,

Larry Potter

theTRAFFICplan Team

Larry Potter

P.S. Here's how I get my in-box flooded with fresh leads everyday ATicketToWealth

TheTRAFFICplan is all about empowering you

Believe me, the nuts and bolts of online marketing, especially with the Automation available today... is NOT that difficult. So as a marketer with a simple message to take to the market, you will want to work on YOU, learning the “big picture”. Once that’s clear in your mind, then you can apply the actual tactics and let your business grow.

At theTRAFFICplan, we'll be guiding you to automated traffic generation systems, strategies and resources providing you and your teammates with quality traffic that you can send directly into your Primary Program or personal Traffic Plan Lead Capture Page, and much of what we’ll teach you are free traffic generation and promotional methods...

We’ll also guide you through the world of Paid Advertising giving you the sources and sample ads you’ll need to drive targeted traffic. Social media and networking training will show you how to tap into new markets and network with people who are like-minded and interested in similar things as you, and you’ll learn how to attract them in to take a look at your Traffic Plan site, so the actual nuts and bolts is not hard.

So if that's not the hard part... what is?

It's NOT that it's hard, but the barrier that seems to keep people away from all the success they want to achieve is most often...

In their own head. You see, after helping thousands of people learn how to start and grow a home business on the internet, I've seen many succeed and also many fail to make a profit. And most times the only difference I can see is that their mindset... their attitude was very different.

If you're new to doing any type of marketing online (or offline), then the first thing you should know is there's no "magic secret formula" for achieving success in any income opportunity.

One of the primary reasons why people fail in home-based opportunities is they're too impatient and don't realize that success in anything is a marathon, not a sprint. Those that have a long-term mentality and become students of marketing, try new things, and learn from their mistakes, will always be successful.

That being said, let's first cover some fundamental principles...

Massive Action = Massive Results

The key to success in online marketing is to simply get the word out in a BIG way. That’s all it really boils down to. Just get the word out and everything else will take care of itself.

There's a terrible thing that happens to people who don't advertise... and that is Nothing... that's right, nothing happens!

ONLY MASSIVE ACTION will produce favorable results – period.

There's no mystery or "secret" to success. After decades of experience, the results of the most successful people in marketing have been thoroughly analyzed and duplicated.

The #1 reason people don’t get their desired results is lack of ENOUGH promoting/ advertising. Most people don’t realize the amount of promoting necessary to create BIG results. Successful people in this arena do something every day to generate leads! THAT is their secret.

After researching many leaders in the industry worldwide, we've found that 25% of their gross is what they spend weekly on their monthly marketing budget. (unless they're using FREE advertising strategies like YouTube, Facebook, Twitter, Forums, etc.)

Example: The individuals who receive $10,000 - $15,000 per week in income spend an average about $3,000 on advertising and marketing using a variety of media such as post cards, online ezine ads, newspaper ads, etc. No mystery. JUST MASSIVE MARKETING with proven tools. As far as marketing goes, those are awesome stats you can take advantage of. This is reality, NOT hype or magic. The beauty is you can start small by turning a $50 ad into traffic that leads to sales, then turning a portion of that profit into more marketing and so on. The secret to long term and fast success is scaling up and compounding.

The first thing that you’re going to want to do is decide on how much you want to invest in marketing and advertising. The #1 MISTAKE new folks make is being too conservative on their marketing budget AND saying “I’ll just try a little and see how it goes” etc. Then, they get just “a little result”, quit, and wonder why all the leaders receive $10,000+ a week.

Now, I realize that not everyone has a large amount of money in the beginning to establish a large advertising campaign, and it's for this reason that we’ve broken down many different ways to market in your training center... some free, some low cost and some that require a larger investment.

Just understand that with any marketing strategy, there's always going to be a trade off between time and money. Free strategies will usually require much more of a time investment than paid strategies and vice versa.

This is really a numbers game and marketing is just as much art as it is science. The more you advertise and more responses you get, the more people will join you. Of course this is not a guarantee, but it’s just the nature of what should happen over the course of time.

By having the step by step training tactics available at your fingertips anytime you need them, you will be in a position to leverage proven, effective copywriting tactics to drive targeted traffic to your site consistently, giving you a free and low cost, simple way to create awareness and share your simple message about theTRAFFICplan.

You’ll have all the relevant content needed to begin to share and teach people the basics of internet marketing, and this is what makes you worth following: you have information of value to give to an interested market. View the step by step details on how to use effective copywriting skills to build a targeted list of followers fast.

Become a free member now and gain access to the training immediately at www.ATRAFFICPLAN.COM

Larry Potter

Home of 20-Day Loan Closings

What Inspires YOU to Be a Better You?

What Inspires YOU to Be a Better You?

By Bob Cox

Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year's resolutions - every year - to become a better person.

How about you? What inspires you to be a better person?

I consider myself to be still "under construction." As such, I use goal setting as a way to design my life to match my hopes and ambitions.

When I turned age 50 nearly 10 years ago, I honestly evaluated who I was and who I wanted to be. One of the things I recognized was that whenever I used a "my way or the highway" approach, I inevitably limited my success and slowed down the achievement of my goals.

I consciously began to do what Michael does at the beginning of every year. I set an annual goal of taking action to be a better person. And I invite you to make this one of your goals, too... starting today!

Finding your own faults requires a certain amount of objectivity and candor... and it can be a bit painful emotionally. The second step - figuring out how to overcome those faults - can be tough. And the most difficult part of the process is to take action - to make these changes day after day, week after week, month after month, year after year... until you become the person you envisioned.

Easy? No. But as I can tell you from my personal experience, it is well worth the effort.

[Ed. Note: Bob Cox teaches goal setting 365 days a year with ETR's Total Success Achievement Program. Bob also teaches dozens of success skills that he discovered while working with four businessmen who went on to become billionaires.

Find out how to get your hands on his "billionaire secrets" right here.]

Get free A-Z online marketing training at the new Web 3.0 site: register now for the upcoming

training at http://www.ATRAFFICPLAN.COM

Over 3000 people joined on the first day, at no cost!

Larry

Online Advertising

Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is expected to jump 13 percent by 2010.

Also growing rapidly is "Web 2.0" advertising (on video and social networks), though it represents only a small portion of the market because advertisers are still grappling with the formats. It is expected to increase by 20 percent - to $1.4 billion - by 2010.

(Source: ClickZ)

Note: Web 3.0 - Social Profit Streams was just launched and now you get free training from day one!

What is You, Inc?

In a typical home based business, people are trying to build a 'downline' and they assume that they are building a business. A downline in a network marketing program is not a real business. You don't own anything. You don't own any assets. You don't own any significant equity in the company, it's plant, equipment or goodwill. Real businesses allow you to have and own real assets. Most home based businesses position you as a commission only sales rep.

The company can take away your business at any time.They can strip your database from you because if it's on their server it's NOT your property, they can take back all the other distributors in your group and they can forfeit your commissions for a wide variety of reasons. This puts you at risk as an entrepreneur. Your entire business does not belong to you and you don't really control anything other than making sales today.

Companies touted that you were building a legacy that could be "willed to your children". This has RARELY, if ever happened. If you are not constantly building and working your business… your business is dying.

This is how you can own a real business where you have equity, own assets that nobody can take away from you and where you can generate multiple income streams from building one system.

YOU INC.

The concept of You,Inc consists of you building and owning:

1. Your List/Social Networks - Distribution Channel. Asset. The List IS your business

2. Building a Relationship with your list which gives it its value. Goodwill. Equity. Net Value.

You are now the creator and the OWNER of a valuable distribution channel.

For people who doubt that this simple concept works, it's how professional marketers are able to send out a collection of 3-4 emails to their lists promoting an information product or coaching program that is relevant to their list and they generate over $239,221 in sales in a matter of days.

This happens consistently online with marketers that know how to build a list and build relationships with the people on their list. This is powerful leverage. That is the power of the You, Inc. business model.

Let's Break Down The Formula:

1. Build Your List

2. Build Relationship with your list

3. Market to your List

Let's cover each step in a bit more detail:

1. Build A List. List Building IS Your Business.

Advertising and driving traffic online using Facebook, Twitter, Articles, Search Engine Marketing, Videos, and Pay Per Click ads, etc. You drive this traffic to lead capture pages that capture the prospect's contact information so you can follow up by using an email autoresponder service to send out a series of education and relationship building emails. You offer value and relevant information to build trust. People buy from sources they know, like and trust.

2. Relationship Building with the people on your list.

This creates the most important value in your list, which is basically your own distribution channel. In order to build effective relationships with the people on your list you must be willing to GIVE without expecting anything in return.

Giving them value FIRST without want. How can you serve others more? Reciprocity, leadership, trust, value, and equity are some of the qualities and tactics used in attraction marketing to endear you to your follower list. You don't need the biggest list around. You need to build a responsive, valuable list that knows, likes and trusts you so they will buy from you.

3. Market/Monetize Your List

Being able to build a list that buys from you gives you the ability to basically generate free leads. You advertise consistently for traffic, which builds your list. You then offer them compelling information that generates profits to you up front before they join your primary business opportunity. These sales help you offset the cost of generating them in the first place and now you can use your follow up system to generate repeat sales long term.

Leads are not cheap to buy or generate. The average lead costs about $5 each. It's critically important to generate them for free. You can use effective online advertising to generate them for $5 each. You can then use a marketing funded proposal to earn $10 back each. This income gives you the leverage to keep advertising indefinitely and generate more sales on the back end of yourmarketing system. This Builds true leverage.

An email autoresponder series can teach and train and promote to your prospects on autopilot. It produces sales, profits and leverage. You can set up 12 months worth of messages and put your business on cruise control.

This concept allows you to:

Systematize List Building, systematize (not automate)relationship building, systematize the monetization into multiple sources of sales, and it allows for instant downline building.

Leaders who are skilled in this tactic are the ones who can join a company one day, recommend it to their list via an email and invite their prospects to a webinar, or conference call or web site that explains the opportunity and generates an instant downline, overnight. It's exactly how that is done.

You now have ultimate security. The only way to lose this type of business and equity is to lose your reputation and credibility with your list (if you screw up and that happens you simply build another list). You do not have this with a Business Opportunity program alone. With this optimizedbusiness model you create a couple important things:

You now own a distribution channel. You have a relationship with that channel. You monetize that channel.

This provides the ultimate in:

Leverage.

Security.

The details behind these steps are found in a variety of courses and ebooks, audios and videos available online. The actual step by step action items you can take to build this are easily accessible. This is a simple to understand and follow blueprint that allows you to tap into and harness theinternet to build a real business. It can work for anyone, anywhere in the world.

Own a real asset and a real business. Be able to produce as many leads as you want for free. Be able to tap into the power of multiple streams of income. Be able to sponsor people automatically into your primary. Be able to create cash any time that you want to. Just by sitting down and sending out an email…

That is what today's online marketing world is all about. If you feel you received value from this post please feel free to click on the button below and share this with others too. Thanks!

twtpoll :: Do you think oil prices will hit the $100 a barrel mark by the end of the year? (via )

twtpoll :: Do you think oil prices will hit the $100 a barrel mark by the end of the year? (via )

Posted using ShareThis

Socratic Reasoning

What is it? That's where you ask a series of questions, the obvious answers to which inevitably lead your prospect to the desired conclusion.

Here's an example:

If you really think drug companies are in business to make you healthy, just ask yourself, "If prescription drugs make people healthier...

"Why is there more heart disease in America than there was 10 years ago?

"Why are cancer rates skyrocketing?

"Why is there an epidemic of diabetes, arthritis, and other degenerative diseases today?"

Now, let me ask you: If you were the chairman of a big drug company... if your only responsibility was to make your shareholders richer... wouldn't you want MORE people to get sick - not less?

... Or when I want to quickly answer a question my reader is probably asking himself about my proposition:

Why don't doctors, surgeons, hospitals, drug companies - or anyone else in the mainstream medical industry - tell you this?

Why wouldn't they want you to know about natural supplements that are clinically proven to work better than drugs - and without the high cost and miserable side effects?

Simple: Because when you prevent disease or heal yourself naturally, they don't make a red cent!

Each question hooks the reader into reading what follows, moving them down the copy and to the inevitable conclusion that buying this product is the only logical thing to do.

Larry
Web 3.0 is coming June 15, 2009