Wednesday, April 28, 2010

New Approach to Email Marketing

There’s a change going through the marketing world where customer service is “the new marketing“.

If you take care of your clients, they like you. When they like you, they remain with you.

This new approach is to locate those who make more sense. Begin relationships with them before you try to sell them something. Learn what you can about them, then make the your offer – if it is something they can use. You want to be sure your products are something your audience wants. Then, prepare them for it.

You must build a two-way, trusting relationship with your readers. To obtain their purchases, you need their word-of-mouth support and you must listen to their thoughts/ideas and their goodwill.

If you cannot overcome their resistance, you'll never make the sale. That's like trying to kiss a woman before you even take her on a date.

Larry G Potter
Pres, Going Green
www.CompleteGreenProfits.com

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