When the time comes to actually fork over their name and email address, a lot of website visitors freeze.
In that moment, they are almost ready to subscribe to your list but need just a bit more persuasion.
What to do? Sweeten the deal.
Incentives Put The Icing On the Cake
An incentive motivates someone who is on the fence about offering up their contact information, and solidifies the fact that they are truly interested in your offer when they press the submit button.
Incentives are different from your offer. Combined with your offer, incentives compel subscribers to sign up regardless of any initial hesitation.
There are several things you can do with your incentive:
Provide a free ebook or report in addition to your offer
Hold a drawing for a grand prize
Have an ongoing promotion (like free dessert on your birthday each year)
Offer a free consultation
Provide coupons that offer a percentage off of your products
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