Effective Headline Template to Explode Your Responsiveness"
Did you notice the title for this tip?
Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power. Just two little words:
"How To"
Hear me out on this, I know it sounds too easy.
The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!
In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.
Here are a couple of winning examples to get your juices flowing:
* How to fix motorcycles
* How to cruise the world for $19 a day
* How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas)
* How to win friends and influence people
* How to make your car invisible to radar and laser!
* How to make your computer as easy to use as your telephone* How to Collect From Social Security at Any Age
* How to Attract Baby Boomers To Your Internet Business Like The Pied Piper...
* How to Get FIVE Money-Making Web Sites in 29 Minutes Or
Less... Without Spending a Fortune!
* How to avoid the biggest mistake you can make in building or buying a home...
Check out the first winning headline on the list "How to fix motorcycles". I mean it really can't get any simpler than that, but it works and it works GREAT!
"HOW TO BLUEPRINTS"
How to get the most out of _____________
How to avoid ________________
How to end ________________
How to get rid of _______________
How to avoid ________________
How to conquer ________________
How to enjoy ___________
How to get _____________
How to have _____________
How to keep ______________
How to start _____________
Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:
A strange accident saved me from getting fat
How a strange accident saved me from getting fat
Which one is more compelling? I thing you'll agree #2 does the trick. And that one is a winning headline used over and over.
Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the "how to"
* Discover how to..
* Here's how to....
* Ohio man discovers the secret of HOW TO escape the American Rat Race
* If you think a 12% annual return on your money is good, here's how to set your sights on 100% or more...
* I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free and I'll pay you $25 for wasting your time! (Jeff Paul)
Or if you still want to change it up a little - just use:
* How I earn my living in 4 hours a day
* HOW YOU can Make Well Over $300,000 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week...
I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.
Want even more headline formulas, tips and tricks? You better because experts agree that headlines are 70%, 80%, 90% or more of your selling effort. And headlines work for *EVERYTHING* - I'm talking email subject lines, the top of your web page title, articles, blog posts, the first words a sales site/letter starts with, etc...
Well inside our TRAFFICplan training courses webinars you'll get a massive amount of training and access to proven offline and online headlines to model and "swipe" for your product or service. We created this resource to help us write compelling, winning headlines and copy...
Plus, inside our powerful courses you'll also get transitions, guarantees, P.S.'s, Openings, closes, best selling phrases and much more!
You get this and more with the entire collection of trianing products here at theTRAFFICplan.
And we have live training each Wed evening at www.ATRAFFICPLAN.COM
We'll see you there........
Larry Potter
Step up... and good things will happen.
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