What is You, Inc?

In a typical home based business, people are trying to build a 'downline' and they assume that they are building a business. A downline in a network marketing program is not a real business. You don't own anything. You don't own any assets. You don't own any significant equity in the company, it's plant, equipment or goodwill. Real businesses allow you to have and own real assets. Most home based businesses position you as a commission only sales rep.

The company can take away your business at any time.They can strip your database from you because if it's on their server it's NOT your property, they can take back all the other distributors in your group and they can forfeit your commissions for a wide variety of reasons. This puts you at risk as an entrepreneur. Your entire business does not belong to you and you don't really control anything other than making sales today.

Companies touted that you were building a legacy that could be "willed to your children". This has RARELY, if ever happened. If you are not constantly building and working your business… your business is dying.

This is how you can own a real business where you have equity, own assets that nobody can take away from you and where you can generate multiple income streams from building one system.

YOU INC.

The concept of You,Inc consists of you building and owning:

1. Your List/Social Networks - Distribution Channel. Asset. The List IS your business

2. Building a Relationship with your list which gives it its value. Goodwill. Equity. Net Value.

You are now the creator and the OWNER of a valuable distribution channel.

For people who doubt that this simple concept works, it's how professional marketers are able to send out a collection of 3-4 emails to their lists promoting an information product or coaching program that is relevant to their list and they generate over $239,221 in sales in a matter of days.

This happens consistently online with marketers that know how to build a list and build relationships with the people on their list. This is powerful leverage. That is the power of the You, Inc. business model.

Let's Break Down The Formula:

1. Build Your List

2. Build Relationship with your list

3. Market to your List

Let's cover each step in a bit more detail:

1. Build A List. List Building IS Your Business.

Advertising and driving traffic online using Facebook, Twitter, Articles, Search Engine Marketing, Videos, and Pay Per Click ads, etc. You drive this traffic to lead capture pages that capture the prospect's contact information so you can follow up by using an email autoresponder service to send out a series of education and relationship building emails. You offer value and relevant information to build trust. People buy from sources they know, like and trust.

2. Relationship Building with the people on your list.

This creates the most important value in your list, which is basically your own distribution channel. In order to build effective relationships with the people on your list you must be willing to GIVE without expecting anything in return.

Giving them value FIRST without want. How can you serve others more? Reciprocity, leadership, trust, value, and equity are some of the qualities and tactics used in attraction marketing to endear you to your follower list. You don't need the biggest list around. You need to build a responsive, valuable list that knows, likes and trusts you so they will buy from you.

3. Market/Monetize Your List

Being able to build a list that buys from you gives you the ability to basically generate free leads. You advertise consistently for traffic, which builds your list. You then offer them compelling information that generates profits to you up front before they join your primary business opportunity. These sales help you offset the cost of generating them in the first place and now you can use your follow up system to generate repeat sales long term.

Leads are not cheap to buy or generate. The average lead costs about $5 each. It's critically important to generate them for free. You can use effective online advertising to generate them for $5 each. You can then use a marketing funded proposal to earn $10 back each. This income gives you the leverage to keep advertising indefinitely and generate more sales on the back end of yourmarketing system. This Builds true leverage.

An email autoresponder series can teach and train and promote to your prospects on autopilot. It produces sales, profits and leverage. You can set up 12 months worth of messages and put your business on cruise control.

This concept allows you to:

Systematize List Building, systematize (not automate)relationship building, systematize the monetization into multiple sources of sales, and it allows for instant downline building.

Leaders who are skilled in this tactic are the ones who can join a company one day, recommend it to their list via an email and invite their prospects to a webinar, or conference call or web site that explains the opportunity and generates an instant downline, overnight. It's exactly how that is done.

You now have ultimate security. The only way to lose this type of business and equity is to lose your reputation and credibility with your list (if you screw up and that happens you simply build another list). You do not have this with a Business Opportunity program alone. With this optimizedbusiness model you create a couple important things:

You now own a distribution channel. You have a relationship with that channel. You monetize that channel.

This provides the ultimate in:

Leverage.

Security.

The details behind these steps are found in a variety of courses and ebooks, audios and videos available online. The actual step by step action items you can take to build this are easily accessible. This is a simple to understand and follow blueprint that allows you to tap into and harness theinternet to build a real business. It can work for anyone, anywhere in the world.

Own a real asset and a real business. Be able to produce as many leads as you want for free. Be able to tap into the power of multiple streams of income. Be able to sponsor people automatically into your primary. Be able to create cash any time that you want to. Just by sitting down and sending out an email…

That is what today's online marketing world is all about. If you feel you received value from this post please feel free to click on the button below and share this with others too. Thanks!