Wednesday, July 22, 2009

Using Email Marketing

Email marketing is important in the business you’re in. Marketing is based on communication, either with your exisiting costumers or prospective customers. Email marketing is an easy way to communicate.

Email marketing is one of the cheapest marketing tools you’ll find. We use AWeber, at only $19 a month.

With AWeber, you can reach your contacts easily and over and over again.

When you collect information about your current or potential customers it’s important that you collect their names during the sign-up process or following a purchase. AWeber will let you insert their names into a mass email. Your e-mail message will start out addressing each customer personally and will arrive to each recipient personalized with their own name.

Studies show that targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both.

Whatever your goal is with your information, it’s important to build a list of contacts and communicate with them by using email. Email marketing should bring your business up a notch, it’s inexpensive and it’s fairly easy, you won’t spend much time setting it up.

I also suggest you look into Audio Postcards with your emails. Here is a sample I just used very effectively. Enjoy.

http://budurl.com/afvh

Larry Potter

www.ATrafficPlan.com

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