Did you notice the title for this tip? Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power.
Just two little words: "How To"
Hear me out on this, I know it sounds too easy. The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile.
You can follow it with several benefits, a question, an offer, almost anything - and it works great! In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.
Larry G Potter
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