You should be making it a habit to study your competitors' advertising promotions. If they're direct marketers, get on their mailing lists. If they use other channels to market their products, keep track of what they're doing with those media.
Why bother? Because by keeping an eye on your competition, you can improve your own marketing efforts.
Be especially on the alert for sales promotions that you see over and over again. If your competitor keeps running the same ad... you can be pretty sure it's working (i.e., bringing in lots of money). That's your cue to try something similar.
Larry Potter
www.YourSocialProfits.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment