Be genuine

It’s especially important when you’re trying to build relationships with customers and prospects. No matter which site or sites you choose to use, make sure you really are connecting with them and not just hammering them with ad copy.

You are networking, after all. You wouldn’t go to a business networking cocktail reception wearing a sandwich board and handing out flyers. Don’t do it online either. Your customers have needs, their friends have needs, their friends’ friends have needs. Fulfill those needs - even in the smallest of ways - and you’ll have an army of advocates faster than you can say “social butterfly.”

When it comes to social media marketing, the rules are pliable. So long as you are connecting with your audience in a meaningful way, you can experiment and have fun.

I’ll leave you with an example of some really daring social media marketing by Skittles that has the Internet marketing community tweeting in their seats.

Go to Skittles.com and take a look at their new corporate website. Thanks to some clever thinking and a few programming tweaks, they’ve turned their site into a social media extravaganza.

Larry
Leads for Profits