Have you ever sent out an "advertisement," and much to your
disappointment, received much less of a response than you
had hoped for?
Perhaps a little crash course in marketing psychology is
in order.
You see, there are several mistakes most people make due
to misunderstanding psychology, which result in their
ads simply not working.
What is "marketing," anyway? Here's a neat way to think
about it...
Marketing is actually programming peoples' brains with
your words!
That might sound a little bit harsh, but here's what I
mean.
When you write an advertisement, a web page, an email,
or a sales letter, the real reason you are choosing the
words you're choosing is because you want to influence
your reader's state of mind.
Specifically, most people want to write something that
will put the reader's mind into a state which is "ready
to buy" -- or "ready to sign up."
Now, the key idea here is that what you are trying to
do is use your words to get your readers to think
something.
If your marketing isn't achieving your desired result,
this can literally only mean one thing:
Your words are not causing your readers' minds to be
in the state that you thought they would!
But how could that be?
You wrote out an advertisement so carefully. It even
looks like all those other ones out there.
Doesn't matter. It didn't work.
So, how do you get your readers to think what you want,
then?
Understanding psychology is the key. Because, if you
know how brains work, then you'll really know what to
write to influence them the way you want.
Of course, the field of psychology is huge -- you can
get a Ph.D. in it. But, here are 3 psychological tips
you can use to your advantage.
Be warned: Some of them may seem counterintuitive to
you. But, remember! Maybe you need to try something
counterintuitive.
After all, the techniques you thought were intuitive
haven't worked as well as you wanted, right?
If they had, then you probably wouldn't have read
this article!
TIP #1: At all costs, avoid looking like an
advertisement.
In this day and age, when people see something that
they know is an advertisement, they immediately
tune it out.
For proof of this, just look at your own behavior.
Would you spend your free time reading ads?
Probably not.
An advertisement is usually classified as something
whose sole purpose is to sell something.
So, the best way to avoid looking like this is to
actually give people some real information, for
free. That's what we do at theTRAFFICplan
This way, what you wrote won't seem like an ad,
because it actually isn't one!
People will read it for your interesting info, and
then when it's time to talk about what you're
selling, they'll really listen, too.
Try it.
Tip 2 next time....
Larry Potter
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