If you don't get immediate action on a sales decision, you probably won't make the sale at all.
Solution: Seasonal offers have a natural time limit, but contrived time limits can work just as well. The "speed-reply" bonus is another common device.
Technique: If there's a limit on the number of customers who can sign up, give specifics. For example: "Frankly, after these 2,000 slots are filled, I'm going to have to close the doors. If I don't hear from you by then, you'll be turned away. I'll have no choice. Which is why I hope to hear from you soon." Emphasize benefits the prospect sacrifices by waiting too long. Fax and toll-free ordering can also be used to help speed up orders: "If you want to get started immediately, call or fax your order to..."
Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
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