Friday, November 6, 2009

Do's and Don'ts … of copywriting

DO use power words or phrases:

FreeNot sold in stores
Free giftFirst time offered
Limited timeGood only until (date)
Right nowDon't miss out
SurpriseI'll look for your order
HotTry it at our risk

DON't use these implicitly weak words or phrases:

AdministrationFormulate
ApproximatelyIndeed
DefineNeeds (as noun)
EarnProduct
FacilitateRespond
FeaturesWork

http://budurl.com/CovertPersuasion


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