A friend had a car that was embarrassingly dirty. He had been too busy to take it in to be washed, let alone do it himself.
One day he found a business card on his windshield for a car washing service, he was interested. He looked around the parking lot. Only dirty cars had the card.
The card advertised a deal for an introductory wash. Better yet, they would come to your home or place of business and do the job there. Perfect for him. Couldn’t be more convenient.
He called and set up an appointment.
My brother and I used to do something similar with the lawn cutting business we had as teenagers. We would ride around on our bikes and look for yards with grass that looked like it needed a mowing. When we found one, we’d knock on the door and ask if they would like to hire us.
We had all the work we could handle.
Even in today’s economic environment, you can have a thriving business.
All you need to do is use this “Dirty Car Approach.” You target people who have a strong need for your product or service. If they need it, they won’t be able to do without it. And they will pay you to provide it.
Larry
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