How to get people to your blog

Here's a secret you should know, people will only come to read your blog and continue to receive your posts IF you provide value. You have to provide content that is either interesting, funny, or well-written, thought-provoking CONTENT.

There's that word again... CONTENT. Your sales page is NOT content. It's a sales page. You can find sales pages everywhere you turn. You don't want a sales page. You want to know ME. You want to know who I am, what makes me special, and why you should stay connected with me.

Once you figure those things out, you MIGHT want to see what opportunity I'm working or maybe you don't. But the truth is, you're not going to buy from me if all you see is a sales page.

Sorry if that seems harsh. But you've been told (were you listening?) that people do business with people they know, like and trust. A sales page isn't enough to make me know those things, but it is enough to make me know that if you don't give me more, I WON'T do business with you.

You've got to build your list. With a list, you build trust. With trust between us, you can show me what you're doing and I just might want to try it too.... because I know, like and trust you.

Larry Potter

Zurich Management Group

Zurich Planners

Tried and True Email Marketing Tips

Winners vs Losers

What's the big difference between them?

Answer: Winners spend time THINKING!

Yep, you read that right. It's that simple.

Most Internet marketers make a very big error. They wrongly assume that "knowing more" is more better than "thinking better."

So they spend a large amount of their time learning more instead of trying to think more.

Which do you do? Are you spending more time thinking or learning?

I'd hazzad a guess that you have spent most of your time grasping many facts pertaining to online marketing and enlarging

your home business.

I'm not say that is wrong, but unless you did some laser thinking first, chances are high that you've discovered many things

that aren't really needed for expanding your business immediately.

This is the difference between "just-in-time" learning and what is called "just-in-case" learning.

Right now, I want you to consider your business for 40 minutes -- and I guarantee you... it will require effort.

Here is the approach to take:

1. Spend 10 minutes finding all the barriers presently blocking your business goals. What is one that will payoff the biggest

if you get rid of it?

2. Then take 10 minutes trying to discover the main reason for that obstacle. You can accomplish that by thinking about the

roadblock and asking yourself, "Why do I have this roadblock?" When you get an answer to that problem, ask yourself WHY.

Wash, rinse and repeat this method until you've gotten down to the main reason for the roadblock.

3. Next, use 10 minutes for coming up with as many solutions as you can for handling the root cause of the problem. Choose

the alternative you believe is the best solution.

4. Now, during the last ten minutes, consider all the actions you'd need to take to implement the solution you just came up

with.

Then... get to work on it!

In other words, do something immediately.

You want minimize the time from the formation of your plan to its end.

Winners do this. They first spend time going through new approaches to their roadblocks. And when a new approach works, they

not only get an immediate results, they also have new ideas they can use (and often sell) repeatly.

Do this today, then let us know how it worked for you.

Larry G Potter
Pres, KIM-LAR INC
CompleteGreenProfits.com

Three Easy Steps To Make More Sales

1. Begin talking about what your prospect will get if they do what you want them to do. Simply put, let them know what's in it for them? Don't tell your story before you tell them what's in it for them. Talk about them first. Do this in all of your selling communications first.

2. Quit talking about what your product does. You can talk about what it does for them, not what it does techically. What it does for them is very important, what it does, is irrelevant.

3. Let them know specifically what to do next. Tell them. You cannot be vague about what they are to do next.

How can you integrate these three simple steps into your marketing today?

* Review some top websites and see how they do it. See how they start out their sales letters. What words and phrases do they use? What do they accomplish with first few words of their paragraphs?

A great "back end" product to sell is YOU! As you become more of an established "expert" in your niche your time and advice become invaluable. Your most valuable product is YOU and YOUR TIME.

* Review your advertising. Make sure it comes from the angle of telling the prospect what's in it for them. If it doesn't, be sure to change it.

* Change what needs to be changed. Make sure you start with whats in it for you, then here's what I'm offiat I want you to do.

* Track the difference to see what is working

Eliminate Doubt

When the time comes to actually fork over their name and email address, a lot of website visitors freeze.

In that moment, they are almost ready to subscribe to your list but need just a bit more persuasion.

What to do? Sweeten the deal.

Incentives Put The Icing On the Cake

An incentive motivates someone who is on the fence about offering up their contact information, and solidifies the fact that they are truly interested in your offer when they press the submit button.

Incentives are different from your offer. Combined with your offer, incentives compel subscribers to sign up regardless of any initial hesitation.

There are several things you can do with your incentive:

Provide a free ebook or report in addition to your offer
Hold a drawing for a grand prize
Have an ongoing promotion (like free dessert on your birthday each year)
Offer a free consultation
Provide coupons that offer a percentage off of your products

Just Do It!

There has never been a better time to start a business — not necessarily a brand-new business - than now in this economy. You could even start something new with an online business that you already have in operation. Perhaps you could add video to your website with a free program like Jing or Photo Story 3 for Windows which is a free download, or create a series of follow-up emails with a service like Aweber or start placing ads on Backpage, Epage and Adlandpro.

For the true entrepreneur, now is always the time to make improvements to your business. You want to stop doing things that are not working and do more of what’s working for you.

So, how do you know what to focus on first when you have a long list of things you want to try?

That's not too hard, just put your efforts into the one that will generate the most profits that most closely matches the core purpose of your online (or off) business or your stated conversion goal.

Suppose your main focus is to build a subscriber list that you want to market products or services to. You need to take a little time and decide what would give you the best return on your investment of money and time. Maybe you need to write more articles, or consider paid search advertising or test your landing pages for an online business.

I've found that the best combination is writing articles that will drive free (organic) search engine traffic to one of your simple landing pages and paid search advertising.

Your landing page should offer a free report on your topic of choice. Those who are interested in that topic will sign up. You deliver the report and follow up with ongoing e-mails that deliver more information. That's where services like Aweber come in handy and allow you to automate the process. Always stay on topic though and don't make each mail an ad, provide useful information along the way.

For the paid advertising, you could open a Google AdWords account and create a single ad.

Surely, you can give up one hour of watching television or surfing the Web to work on your Internet business. Did you know that in a recent report it was determined that the average American spends almost 1750 hours watching television in a one year. That comes out to 145 hours per month, which is more than six 24-hour days in front of the TV every month. If you are serious about having a successful business you can give up one of those five hours a day spent on television or surfing.

We all have the same 24 hours each day, but how we spend them is very important. Stop right now and figure out how to use some of those hours to make progress on your online business goals. There’s no excuse not to. Do it now.

Larry G Potter
www.LarryGPotter.com

Larry G. Potter has been investing in real estate since 1984 and is currently helping homeowners facing foreclosure to obtain loan mods (loan modifications) or mortgage principal reduction and thru their debt settlement program, to reduce consumer debt that thousands of people are drowning under.

http://www.ReduceMyMortgagePrincipal.com
http://www.TOTALMILLIONAIRE.NET

Today we make money with an absurd marketing tip

But how do you get money online anyway?

The process to follow is 3 very simple steps:

1. advertise
2. sell an inexpensive product/information
3. sell a more expensive product to those buyers

This is called a "Funded Proposal".

You see, it doesn't make sense to try to sell
a $500 - $1000 product or opportunity to
a prospect that doesn't "know, like or trust"
you. But, pretty much anyone will buy a
product or information for a measly $5, $10,
or $20...no matter who it's from.

If you want to be successful in Network
Marketing, Internet Marketing or Affiliate
Marketing, or really ANY business out there,
you should realize that the easiest prospects to
sell to are your existing customers....people that
have previously purchased from you.

Opportunity Buyers.

Go ahead and keep cold-calling leads if you
want to. But, I'm going to spend my days
following up on those that already purchased
something from me and I'm going to sell them
another product, service or opportunity.

That's how I make money - and that's how
you should too.

The Emergence Of M- Commerce And How It Affects Your Business.

With The Boundless Features That The Mobile Computing Has To
Offers, It Can Allow Your Business To Reach To Every Corner Of The
World With Speed And Ease. Ever Since Its Introduction To The
Global Market Scene, It Has Become A Companion To Almost
Everyone At Any Age In Today's Society. It Has Also Successfully
Penetrated Is The Field Of Business.

It Is Rapidly Changing The Face Of Traditional Advertising. Before,
Conventional Businesses Had To Rely To Traditional Advertisements
In Order To Market Their Products And Services. While These
Methods May Still Be Effective In Reaching A Handful Of Consumers,
They Also Have Limiting Boundaries.

With Traditional Advertising Resources, Businesses May Be
Effective, But Not Efficient Enough To Actually Boost Their Income
And Ensure The Growth Of Their Company.

Now Let's Talk A Little Bit About Traditional Means Of Communication
Verses New And Innovative Mobile Communications.

As A Business Owner I Am Sure That You Are Aware That
Communication Is Very Crucial When Dealing With Business
Partners, Employees And Customers.

Traditional Methods Of Communication Are Not Always Reliable
Which Can Become A Problem For Any Business. With Frequent
Interruptions And Outages That Come Along With Land-Line
Communication It Can Easily Block The Flow Of Efficiency In Your
Business For Hours Or Even Days. You Have To Deal With The
Possible Loss Of Income, Customers And The Uncertainty Of
Successful Transactions When You Are Only Using Traditional
Communication Methods.

However, With Mobile Computing Devices And A Wireless
Connection, The Traditional Way Of Running A Business Is Intensely
Redefined And Restructured.

As Companies Enter The World Of M- Commerce Or What Is More
Popularly Known As Mobile Commerce, They Now Have An
Innovative Way Of Expanding Their Business For Greater Outcome.
Without Confronting The Issues That Arise From
More Traditional Communication.

M-Commerce Is A Requirement For Any Business That Wants To Stay
At The Top Of The Market Place!

With Constant Access To Online Information And Data, Products Can
Be Bought And Sold Over The Internet Faster Than Ever Before.
Which Means The Possibility To Profit Is Even Greater. All Without
The Hassle Of Establishing A Traditional Business.

Another Benefit Of Mobile Computing Is The Presence Of
Software That Allows You To Track Your Business Transactions And
Records With Ease And Efficiency. Your Business Is Literally At Your
Fingertips At Anytime Or Anyplace!

You Can Quickly Access Transactions, Track Down Shipments,
Communicate With Employees And Customers Anywhere On The
Planet In An Instant If Need Be. Allowing You To Keep A Close And
Watchful Eye On Your Business From Anywhere You Happen To Be.

With Wireless Devices You Can Quickly Build Your Own Online
Presence And Reach A Greater Number Of People In A Much Faster
Way. This Aspect Gives You The Opportunity To Take Your Business
Into The Global Market And Serve A Diverse Culture Of Consumers.

M-Commerce Has Become A Stepping Stone For Every
Entrepreneur In The Market Place. With The Abundant And
Practically Limitless Features That Mobile Computing Can Offer Your
Business It Has Become An Open Playing Field For Anyone To
Achieve Success No Matter What Size Company You Own.

Do's and Don'ts … of copywriting

DO use power words or phrases:

Free	Not sold in stores
Free gift	First time offered
Limited time	Good only until (date)
Right now	Don't miss out
Surprise	I'll look for your order
Hot	Try it at our risk

DON't use these implicitly weak words or phrases:

Administration	Formulate
Approximately	Indeed
Define	Needs (as noun)
Earn	Product
Facilitate	Respond
Features	Work http://budurl.com/CovertPersuasion

Why the weekends are so important...

There's something I like to do on weekends, and I wanted to tell you about it, because I think it'll make a difference for you. I think it's important to take at least an hour or so, and dedicate it to learning more about Internet marketing. Most of us don't take the time to improve ourselves, and so we get stuck in a rut where our income isn't really going up because we're not taking action. I'd like to help you move past that today, so here's a couple of quick action steps for you. 1. Take the time to read at least one of those courses you purchased over the last couple of months, 2. Login and watch the free Web 3.0 internet marketing

training videos you signed up for, but never watched over

at theTRAFFICplan 3. Take a step outside your normal comfort zone and implement something you never tried before This weekend I reread course material, to check my notes and to see which points I didnt implement yet and rewatched videos. It's important to have fun today, but it's just as important to spend a little time becoming a smarter marketer so you can start earning more cash. Your Success

Larry Potter Team Millionaire

An Absurd Marketing Tip is Follow up each lead as if...

...it were from your biggest account. It may be.

Where business comes from is a question that earns the answer, “from the least likeliest sources” in every marketplace in almost every industry. Even in defined customer bases—paper mills, hospitals, supermarket chains—where every potential customer is listed in detailed directories or advertises its visibility, business develops from odd angles and sometimes from odd people.

When you get a lead, you must qualify it immediately.

You have no way of knowing what the situation is unless and until you find out. Call at once. Respond quickly. Send the message you care.

If business is in the pile somewhere, how soon you get to it very well could be an indirect buying queue. Do they want the business? is a question that is asked because it indicates how responsive you might be if you get the business.

The problem is that there is never enough time to keep your existing accounts up and running, so a low priority has to be assigned to lead follow-up. “I know what is going on in my territory” is usually said by those who are close to clueless.

Treat each lead as a Christmas present, no matter when it arrives. Unwrap it as soon as you get it. You may be pleasantly surprised. If it is a lump of coal, you can use it to put some heat on the marketing types for sending it to you.

Larry Potter

Team Milllionaire

Marketing Blunders People Make

Have you ever sent out an "advertisement," and much to your

disappointment, received much less of a response than you

had hoped for?

Perhaps a little crash course in marketing psychology is

in order.

You see, there are several mistakes most people make due

to misunderstanding psychology, which result in their

ads simply not working.

What is "marketing," anyway? Here's a neat way to think

about it...

Marketing is actually programming peoples' brains with

your words!

That might sound a little bit harsh, but here's what I

mean.

When you write an advertisement, a web page, an email,

or a sales letter, the real reason you are choosing the

words you're choosing is because you want to influence

your reader's state of mind.

Specifically, most people want to write something that

will put the reader's mind into a state which is "ready

to buy" -- or "ready to sign up."

Now, the key idea here is that what you are trying to

do is use your words to get your readers to think

something.

If your marketing isn't achieving your desired result,

this can literally only mean one thing:

Your words are not causing your readers' minds to be

in the state that you thought they would!

But how could that be?

You wrote out an advertisement so carefully. It even

looks like all those other ones out there.

Doesn't matter. It didn't work.

So, how do you get your readers to think what you want,

then?

Understanding psychology is the key. Because, if you

know how brains work, then you'll really know what to

write to influence them the way you want.

Of course, the field of psychology is huge -- you can

get a Ph.D. in it. But, here are 3 psychological tips

you can use to your advantage.

Be warned: Some of them may seem counterintuitive to

you. But, remember! Maybe you need to try something

counterintuitive.

After all, the techniques you thought were intuitive

haven't worked as well as you wanted, right?

If they had, then you probably wouldn't have read

this article!

TIP #1: At all costs, avoid looking like an

advertisement.

In this day and age, when people see something that

they know is an advertisement, they immediately

tune it out.

For proof of this, just look at your own behavior.

Would you spend your free time reading ads?

Probably not.

An advertisement is usually classified as something

whose sole purpose is to sell something.

So, the best way to avoid looking like this is to

actually give people some real information, for

free. That's what we do at theTRAFFICplan

This way, what you wrote won't seem like an ad,

because it actually isn't one!

People will read it for your interesting info, and

then when it's time to talk about what you're

selling, they'll really listen, too.

Try it.

Tip 2 next time....

Larry Potter

Average Millionaire

Can You Keep a Secret?

By Clayton Makepeace

Secrets tease, tantalize, and torment us. An offered secret is irresistible - impossible to refuse.

Once our curiosity is engaged, knowledge that someone else knows a secret that we don't know is like having a stone in our shoe. It gnaws and nags at us. We can't willingly rest until we're in on the secret too.

Since offering to reveal a secret appeals to us humans on so many visceral levels, it's no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and p rofits through the roof.

So how could YOU use secrets to hit one out of the park the next time you're at bat?

The way I see it, there are four kinds of secrets...

1. Simple Secrets. If you haven't done so already, buy a product - any product - from Boardroom or Rodale. Before long, your inbox and mailbox will be stuffed with promotions that tell simple secrets - and offer to give you thousands more secrets when you buy the book or newsletter they're promoting.

2. Forecasts. If you think about it, predicting a future event in a promotion is kind of like telling your prospect a secret that very few other people know. If you can show him, in your product or premium, how to use this "confidential, privileged information" to solve a problem or get something he wants, your readership and response are likely to soar.

3. Mis/Disinformation. Lies are, by definition, secrets too. When you show your prospect how "the establishment" or, better yet, your competitors are at fault for his difficult situation, you free him from responsibility for it.

4. Conspiracies. These are big, fat, irresistible bundles of secrets that amplify and broaden their power by an order of magnitude. Show your prospect why and how the deck is stacked against him and you create massive credibility for your product by validating his suspicions and creating an excuse for his current predicament.

[Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books - bursting with tips, tricks, and tactics that'll skyrocket your response - at MakepeaceTotalPackage.com.

And don't forget the upcoming Web 3.0 live training at ATrafficPlan.com

You don't want to miss it.

It's really about 4 key things

It's Larry here from http://www.aTRAFFICplan.com with a quick

lesson on how theTRAFFICplan is designed to generate results for you in getting

more traffic, building a list faster and making more sales in your primary and other streams of income.

It's really about 4 key things:

1. Free Internet Marketing Training

2. Viral List Building Systems

3. Step by Step Action Plans

4. Build in Multiple Profit Streams

theTRAFFICplan helps us build a faster more responsive

business by taking care of the critical three areas:

A - Attraction and building a list.

B - Building Relationships with your list.

C - Converting sales and generating cash flow.

When you can simply invite people to F.r.e.e Internet Marketing Training

in a safe, professional environment and show them how leverage this

system to build their list and access the courses and content needed to

really build effectively online, it becomes simple...

No more info overload.

No more overwhelm.

No more needing to a sponsor to babysit.

No more lack of support and training

And the big picture becomes crystal clear when you have

all the tools needed in ONE place.

And if you've been at the webinar trainings you already know

how theTRAFFICplan works to close sales for you and generate

multiple profit streams...

You can position yourself for faster results and cut the learning

curve drastically by making sure you register now at http://www.ATrafficPlan.com

Our trainings go right into the nuts and bolts of marketing tactics,

strategies and campaigns and knowing the information

will keep you from being confused and overwhelmed...

Anyway, that's it for today, I'll be seeing you in class!

If you have any questions, feel free to bring them to the next

training, we are here to help!

Best,

Larry Potter

theTRAFFICplan Team

Larry Potter

P.S. Here's how I get my in-box flooded with fresh leads everyday ATicketToWealth

TheTRAFFICplan is all about empowering you

Believe me, the nuts and bolts of online marketing, especially with the Automation available today... is NOT that difficult. So as a marketer with a simple message to take to the market, you will want to work on YOU, learning the “big picture”. Once that’s clear in your mind, then you can apply the actual tactics and let your business grow.

At theTRAFFICplan, we'll be guiding you to automated traffic generation systems, strategies and resources providing you and your teammates with quality traffic that you can send directly into your Primary Program or personal Traffic Plan Lead Capture Page, and much of what we’ll teach you are free traffic generation and promotional methods...

We’ll also guide you through the world of Paid Advertising giving you the sources and sample ads you’ll need to drive targeted traffic. Social media and networking training will show you how to tap into new markets and network with people who are like-minded and interested in similar things as you, and you’ll learn how to attract them in to take a look at your Traffic Plan site, so the actual nuts and bolts is not hard.

So if that's not the hard part... what is?

It's NOT that it's hard, but the barrier that seems to keep people away from all the success they want to achieve is most often...

In their own head. You see, after helping thousands of people learn how to start and grow a home business on the internet, I've seen many succeed and also many fail to make a profit. And most times the only difference I can see is that their mindset... their attitude was very different.

If you're new to doing any type of marketing online (or offline), then the first thing you should know is there's no "magic secret formula" for achieving success in any income opportunity.

One of the primary reasons why people fail in home-based opportunities is they're too impatient and don't realize that success in anything is a marathon, not a sprint. Those that have a long-term mentality and become students of marketing, try new things, and learn from their mistakes, will always be successful.

That being said, let's first cover some fundamental principles...

Massive Action = Massive Results

The key to success in online marketing is to simply get the word out in a BIG way. That’s all it really boils down to. Just get the word out and everything else will take care of itself.

There's a terrible thing that happens to people who don't advertise... and that is Nothing... that's right, nothing happens!

ONLY MASSIVE ACTION will produce favorable results – period.

There's no mystery or "secret" to success. After decades of experience, the results of the most successful people in marketing have been thoroughly analyzed and duplicated.

The #1 reason people don’t get their desired results is lack of ENOUGH promoting/ advertising. Most people don’t realize the amount of promoting necessary to create BIG results. Successful people in this arena do something every day to generate leads! THAT is their secret.

After researching many leaders in the industry worldwide, we've found that 25% of their gross is what they spend weekly on their monthly marketing budget. (unless they're using FREE advertising strategies like YouTube, Facebook, Twitter, Forums, etc.)

Example: The individuals who receive $10,000 - $15,000 per week in income spend an average about $3,000 on advertising and marketing using a variety of media such as post cards, online ezine ads, newspaper ads, etc. No mystery. JUST MASSIVE MARKETING with proven tools. As far as marketing goes, those are awesome stats you can take advantage of. This is reality, NOT hype or magic. The beauty is you can start small by turning a $50 ad into traffic that leads to sales, then turning a portion of that profit into more marketing and so on. The secret to long term and fast success is scaling up and compounding.

The first thing that you’re going to want to do is decide on how much you want to invest in marketing and advertising. The #1 MISTAKE new folks make is being too conservative on their marketing budget AND saying “I’ll just try a little and see how it goes” etc. Then, they get just “a little result”, quit, and wonder why all the leaders receive $10,000+ a week.

Now, I realize that not everyone has a large amount of money in the beginning to establish a large advertising campaign, and it's for this reason that we’ve broken down many different ways to market in your training center... some free, some low cost and some that require a larger investment.

Just understand that with any marketing strategy, there's always going to be a trade off between time and money. Free strategies will usually require much more of a time investment than paid strategies and vice versa.

This is really a numbers game and marketing is just as much art as it is science. The more you advertise and more responses you get, the more people will join you. Of course this is not a guarantee, but it’s just the nature of what should happen over the course of time.

By having the step by step training tactics available at your fingertips anytime you need them, you will be in a position to leverage proven, effective copywriting tactics to drive targeted traffic to your site consistently, giving you a free and low cost, simple way to create awareness and share your simple message about theTRAFFICplan.

You’ll have all the relevant content needed to begin to share and teach people the basics of internet marketing, and this is what makes you worth following: you have information of value to give to an interested market. View the step by step details on how to use effective copywriting skills to build a targeted list of followers fast.

Become a free member now and gain access to the training immediately at www.ATRAFFICPLAN.COM

Larry Potter

Home of 20-Day Loan Closings

What is You, Inc?

In a typical home based business, people are trying to build a 'downline' and they assume that they are building a business. A downline in a network marketing program is not a real business. You don't own anything. You don't own any assets. You don't own any significant equity in the company, it's plant, equipment or goodwill. Real businesses allow you to have and own real assets. Most home based businesses position you as a commission only sales rep.

The company can take away your business at any time.They can strip your database from you because if it's on their server it's NOT your property, they can take back all the other distributors in your group and they can forfeit your commissions for a wide variety of reasons. This puts you at risk as an entrepreneur. Your entire business does not belong to you and you don't really control anything other than making sales today.

Companies touted that you were building a legacy that could be "willed to your children". This has RARELY, if ever happened. If you are not constantly building and working your business… your business is dying.

This is how you can own a real business where you have equity, own assets that nobody can take away from you and where you can generate multiple income streams from building one system.

YOU INC.

The concept of You,Inc consists of you building and owning:

1. Your List/Social Networks - Distribution Channel. Asset. The List IS your business

2. Building a Relationship with your list which gives it its value. Goodwill. Equity. Net Value.

You are now the creator and the OWNER of a valuable distribution channel.

For people who doubt that this simple concept works, it's how professional marketers are able to send out a collection of 3-4 emails to their lists promoting an information product or coaching program that is relevant to their list and they generate over $239,221 in sales in a matter of days.

This happens consistently online with marketers that know how to build a list and build relationships with the people on their list. This is powerful leverage. That is the power of the You, Inc. business model.

Let's Break Down The Formula:

1. Build Your List

2. Build Relationship with your list

3. Market to your List

Let's cover each step in a bit more detail:

1. Build A List. List Building IS Your Business.

Advertising and driving traffic online using Facebook, Twitter, Articles, Search Engine Marketing, Videos, and Pay Per Click ads, etc. You drive this traffic to lead capture pages that capture the prospect's contact information so you can follow up by using an email autoresponder service to send out a series of education and relationship building emails. You offer value and relevant information to build trust. People buy from sources they know, like and trust.

2. Relationship Building with the people on your list.

This creates the most important value in your list, which is basically your own distribution channel. In order to build effective relationships with the people on your list you must be willing to GIVE without expecting anything in return.

Giving them value FIRST without want. How can you serve others more? Reciprocity, leadership, trust, value, and equity are some of the qualities and tactics used in attraction marketing to endear you to your follower list. You don't need the biggest list around. You need to build a responsive, valuable list that knows, likes and trusts you so they will buy from you.

3. Market/Monetize Your List

Being able to build a list that buys from you gives you the ability to basically generate free leads. You advertise consistently for traffic, which builds your list. You then offer them compelling information that generates profits to you up front before they join your primary business opportunity. These sales help you offset the cost of generating them in the first place and now you can use your follow up system to generate repeat sales long term.

Leads are not cheap to buy or generate. The average lead costs about $5 each. It's critically important to generate them for free. You can use effective online advertising to generate them for $5 each. You can then use a marketing funded proposal to earn $10 back each. This income gives you the leverage to keep advertising indefinitely and generate more sales on the back end of yourmarketing system. This Builds true leverage.

An email autoresponder series can teach and train and promote to your prospects on autopilot. It produces sales, profits and leverage. You can set up 12 months worth of messages and put your business on cruise control.

This concept allows you to:

Systematize List Building, systematize (not automate)relationship building, systematize the monetization into multiple sources of sales, and it allows for instant downline building.

Leaders who are skilled in this tactic are the ones who can join a company one day, recommend it to their list via an email and invite their prospects to a webinar, or conference call or web site that explains the opportunity and generates an instant downline, overnight. It's exactly how that is done.

You now have ultimate security. The only way to lose this type of business and equity is to lose your reputation and credibility with your list (if you screw up and that happens you simply build another list). You do not have this with a Business Opportunity program alone. With this optimizedbusiness model you create a couple important things:

You now own a distribution channel. You have a relationship with that channel. You monetize that channel.

This provides the ultimate in:

Leverage.

Security.

The details behind these steps are found in a variety of courses and ebooks, audios and videos available online. The actual step by step action items you can take to build this are easily accessible. This is a simple to understand and follow blueprint that allows you to tap into and harness theinternet to build a real business. It can work for anyone, anywhere in the world.

Own a real asset and a real business. Be able to produce as many leads as you want for free. Be able to tap into the power of multiple streams of income. Be able to sponsor people automatically into your primary. Be able to create cash any time that you want to. Just by sitting down and sending out an email…

That is what today's online marketing world is all about. If you feel you received value from this post please feel free to click on the button below and share this with others too. Thanks!

Socratic Reasoning

What is it? That's where you ask a series of questions, the obvious answers to which inevitably lead your prospect to the desired conclusion.

Here's an example:

If you really think drug companies are in business to make you healthy, just ask yourself, "If prescription drugs make people healthier...

"Why is there more heart disease in America than there was 10 years ago?

"Why are cancer rates skyrocketing?

"Why is there an epidemic of diabetes, arthritis, and other degenerative diseases today?"

Now, let me ask you: If you were the chairman of a big drug company... if your only responsibility was to make your shareholders richer... wouldn't you want MORE people to get sick - not less?

... Or when I want to quickly answer a question my reader is probably asking himself about my proposition:

Why don't doctors, surgeons, hospitals, drug companies - or anyone else in the mainstream medical industry - tell you this?

Why wouldn't they want you to know about natural supplements that are clinically proven to work better than drugs - and without the high cost and miserable side effects?

Simple: Because when you prevent disease or heal yourself naturally, they don't make a red cent!

Each question hooks the reader into reading what follows, moving them down the copy and to the inevitable conclusion that buying this product is the only logical thing to do.

Larry
Web 3.0 is coming June 15, 2009

Social Commerce. Social Profit Streams.

Are You Positioned For What Forrester Research thinks…

It's getting more 'mainstream' every day. BIG groups are
barely starting to see what you have at your fingertips…

Forrester Research - Doesn't get any more 'Blue Ocean Mainstream' than that…

“Socially connected consumers will strengthen communities and
shift power from brands and CRM systems; eventually this will
result in empowered communities defining the next generation of products” –
Forrester Research

It's not about just building a cold list of prospects and
bombing them with hyped up offer after hyped up offer and
spamming them to death.

It's not about using twitter as a micro spam blaster and
gaming the system to get 4,253,649 cold, clueless strangers
to "follow" you before dinner tomorrow.

It's not about using TweetDeck and TweetLater to meet people
and before saying hi offering them the magic potion and secret
spell to making 23 gazzillion dollars on twitter (like you are)
by next week by clicking 'here' - it's not about any of that.

It's about Seth Godin. Tribes. His new book. If you don't get to
Barnes & Noble tonight and get that little piece of diamond… you
can't be that serious about any of this…

It's about Building Tribes of Followers to effect change and build
movements. It's about causing a ruckus and nailing your 'Ninety Five
Theses' to the door of your status quo like Luther did to his…

It's about Leverage and Connecting. It's about leadership.

And it's about time.

Are you positioned?

It's about Web 3.0 - Social Profit Streams and you should be learning about this now.

Be genuine

It’s especially important when you’re trying to build relationships with customers and prospects. No matter which site or sites you choose to use, make sure you really are connecting with them and not just hammering them with ad copy.

You are networking, after all. You wouldn’t go to a business networking cocktail reception wearing a sandwich board and handing out flyers. Don’t do it online either. Your customers have needs, their friends have needs, their friends’ friends have needs. Fulfill those needs - even in the smallest of ways - and you’ll have an army of advocates faster than you can say “social butterfly.”

When it comes to social media marketing, the rules are pliable. So long as you are connecting with your audience in a meaningful way, you can experiment and have fun.

I’ll leave you with an example of some really daring social media marketing by Skittles that has the Internet marketing community tweeting in their seats.

Go to Skittles.com and take a look at their new corporate website. Thanks to some clever thinking and a few programming tweaks, they’ve turned their site into a social media extravaganza.

Larry
Leads for Profits