Why the weekends are so important...

There's something I like to do on weekends, and I wanted to tell you about it, because I think it'll make a difference for you. I think it's important to take at least an hour or so, and dedicate it to learning more about Internet marketing. Most of us don't take the time to improve ourselves, and so we get stuck in a rut where our income isn't really going up because we're not taking action. I'd like to help you move past that today, so here's a couple of quick action steps for you. 1. Take the time to read at least one of those courses you purchased over the last couple of months, 2. Login and watch the free Web 3.0 internet marketing

training videos you signed up for, but never watched over

at theTRAFFICplan 3. Take a step outside your normal comfort zone and implement something you never tried before This weekend I reread course material, to check my notes and to see which points I didnt implement yet and rewatched videos. It's important to have fun today, but it's just as important to spend a little time becoming a smarter marketer so you can start earning more cash. Your Success

Larry Potter Team Millionaire

theTRAFFICplan's Hybrid Offline Online Marketing Secrets

“How To Leverage The WIDE OPEN Offline Marketing Arena and Merge The Best Of Online Marketing Leverage To Have The Absolute BEST of Both Worlds!”

Learning to effectively leverage the offline world and bring it online, where your “system” can help you do a lot of the presenting, explaining, and other “heavy lifting” can be one of the most powerful skill sets you can put to action.

Why?

Duplication.
Simplicity.
Speed.
Reach (Scalability)

Here’s the big picture of what you’ll need to pull this off:

1. Laser Targeted List Of BUYERS.

2. Drip Marketing Campaign (5-7 touches to same list)

3. Targeted Message Offering What This List Is Looking For (System. Duplication. Training. Support)

4. Post Cards, or $100 Dollar Drop Cards with Compelling Headlines or “Mini Flyers”

5. Fancy, Invitation Style Envelopes in UNIQUE Colors. First Class Stamps

6. Lead Capture Page MUST Have Matching Offer

7. Autoresponder is the destination so you can take them online into your marketing process and get them in front of your PRIMARY Program asap.

The WHOLE POINT of your offline marketing campaign is to get OPT INS in your autoresponder. Period.

Watch theTRAFFICplan training video on this topic by registering at www.atrafficplan.com

Larry G Potter

www.LarryGPotter.com

Marketing Blunders People Make

Have you ever sent out an "advertisement," and much to your

disappointment, received much less of a response than you

had hoped for?

Perhaps a little crash course in marketing psychology is

in order.

You see, there are several mistakes most people make due

to misunderstanding psychology, which result in their

ads simply not working.

What is "marketing," anyway? Here's a neat way to think

about it...

Marketing is actually programming peoples' brains with

your words!

That might sound a little bit harsh, but here's what I

mean.

When you write an advertisement, a web page, an email,

or a sales letter, the real reason you are choosing the

words you're choosing is because you want to influence

your reader's state of mind.

Specifically, most people want to write something that

will put the reader's mind into a state which is "ready

to buy" -- or "ready to sign up."

Now, the key idea here is that what you are trying to

do is use your words to get your readers to think

something.

If your marketing isn't achieving your desired result,

this can literally only mean one thing:

Your words are not causing your readers' minds to be

in the state that you thought they would!

But how could that be?

You wrote out an advertisement so carefully. It even

looks like all those other ones out there.

Doesn't matter. It didn't work.

So, how do you get your readers to think what you want,

then?

Understanding psychology is the key. Because, if you

know how brains work, then you'll really know what to

write to influence them the way you want.

Of course, the field of psychology is huge -- you can

get a Ph.D. in it. But, here are 3 psychological tips

you can use to your advantage.

Be warned: Some of them may seem counterintuitive to

you. But, remember! Maybe you need to try something

counterintuitive.

After all, the techniques you thought were intuitive

haven't worked as well as you wanted, right?

If they had, then you probably wouldn't have read

this article!

TIP #1: At all costs, avoid looking like an

advertisement.

In this day and age, when people see something that

they know is an advertisement, they immediately

tune it out.

For proof of this, just look at your own behavior.

Would you spend your free time reading ads?

Probably not.

An advertisement is usually classified as something

whose sole purpose is to sell something.

So, the best way to avoid looking like this is to

actually give people some real information, for

free. That's what we do at theTRAFFICplan

This way, what you wrote won't seem like an ad,

because it actually isn't one!

People will read it for your interesting info, and

then when it's time to talk about what you're

selling, they'll really listen, too.

Try it.

Tip 2 next time....

Larry Potter

Average Millionaire

It's Words That Sell

To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers.

The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed.

Pretty serious stuff, especially when so many people think..

Larry G Potter

www.atrafficplan.com

Free Web 3.0 training each Wed evening...

You don't need a publisher

Keys to Writing Your Book

• It can be short, to begin with.

If it's useful and works for you, then go with it!

You can keep expanding it later as you need to.

• You don't need a publisher.

For your business, forget about a publisher. Check out these two sites...

http://www.cafepress.com

http://www.lulu.com

Larry G Potter

www.atrafficplan.com

These Challenges with Internet Marketing for EXPERIENCED Marketers are solved by theTRAFFICplan...

1. As their business grows they can’t keep up with training newbies!
2. Personal production suffers as they help more new people try to “get started”.
3. Frustration over Lack of Duplication!
4. Wasted Time As People They Trianed for WEEKS/MONTHS Bail Out to Other Programs!!
5. No Time for fun stuff! Newbies always demanding more and more time.
6. NO WALK AWAY INCOME EVER! Attrition/Retention KILLS YOU if you do.
7. This becomes a J-O-B instead of a “Lifestyle Business”
8. If you automate, competition KILLS you as a “Bad Sponsor” and takes your team.

theTRAFFICplan shows you how to surmount these problems and the training is F.R.E.E.

Click Right Here To Register Your FREE Membership At theTRAFFICplan!

Live Training Each Wed Evening....!!!

How a strange accident helped me make money

Did you notice the title for this tip? Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power.

Just two little words: "How To"

Hear me out on this, I know it sounds too easy. The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile.

You can follow it with several benefits, a question, an offer, almost anything - and it works great! In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.

Larry G Potter

www.aTRAFFICplan.com

How To Write Powerful Ads

Larry Potter
theTRAFFICplan

How To Get People To Move Forward

Listen Now to "What to Say"
How to Overcome Objections

http://www.mikebernoff.com/whattosayaudioty/

Enjoy,

Larry Potter

theTRAFFICplan

Twitter + Facebook = $$$

It's Larry here with another quick Absurd Marketing Training Tip

Lately, it seems that the world has been tweeting abouteverything under the sun and many people are not aware that Twitter can actually help grow your list, build relationships and gain you more marketing exposure, which leads to more sales.

I've learned some pretty viral tricks on how to use Twitter to
build a fast, and targeted list and also how to link it (on autopilot)
to Facebook where you can build deeper relationships with any
target market and build your list for free.

First some perspective and context

Web2.0 Social networking tools have spun the whole game around.

To build your list before, you had to produce ads or content and
compel people to go to your lead capture page and then make
them offer they couldn't refuse, so they would choose to opt in
to your list...

Used to be easier. These days everyone is on a million lists
and they immediately go to the mindset of "do I really want
to hear this guy's pitch?" - and they may not opt in to your page.

They psychology is different with social networking.

With Twitter and Facebook, the name of the game is expanding
your friends and followers... so people don't even question (majority
of the time) whether to accept to be your 'friend on facebook' or to
follow you back on Twitter...

Result?

People are basically falling over themselves to follow you...

Which means you can grow a targeted base of people who are
reading your posts, and you can build this list very fast and very
free.

The plan is to do a couple things:

1. Grow your list.

2. Build relationships by networking and sharing information
with this list...

3. Periodically drop in quotes, jokes, training tips and links
to your blog posts, or other relevant blog posts and YES, the
link to your newsletter or main lead capture page.

Strike a good balance though so you're not seen
as only a taker... it's all about giving... hunt down and share
good content your followers will enjoy... add some good quotes
that will help motivate people or put a smile on their face with
a funny quote or joke...


Later you can drop in an invitation to your content based
newsletter... and PRESTO! You're building a nice, responsive
list for free...

And you're building up your own brand... people are getting

to know more about you...

If you're posting interesting stuff, human nature takes over
and they'll click on your profile to learn more about you.

You also place your main link to your blog, or facebook page
or your main lead capture page so they can click and see what
you're up to...

It's easy, pretty fun and it's gone mainstream! You've got ESPN,
CNN, big and small celebrities and even major corporations
on twitter now... so it's an everyday piece of relationshipping
for millions of people and they're at your fingertips... POWERFUL.

Now, here's how to combine facebook with twitter.

Why?

You can build deeper relationships and share more content
(videos, pics, blog posts, notes etc) on Facebook than you can
on Twitter.

It's super fast and easier to build up the list
on Twitter... you simply look for people in your niche of
interests and "follow them" - and twitter etiquette almost
requires that they follow you back and engage.

So I use Twitter to build my list faster... and begin to
communicate there.

I then use a free service called http://www.TweetLater.com
which allows me to set up an automated message I send
to all people who just started following me.

Thinking helps here. Most people are desparate and use
this cool tool to immediately start spamming offers...

WRONG. I'll delete people quick if they do that. How rude!

But what I set up is a message that says something like:

"Hey, thanks for the follow! Let's also connect on Facebook:
I'm at http://facebook.com/wallmann33 - I'll see ya there"

See... simple. Facebook is a place to network on a deeper level.

So every person who follows me back on twitter gets this
message... which causes many of them to also connect and
'friend' me on Facebook.

And I post deeper content and videos, notes and pics on
Facebook so it's a better place to network a bit deeper...

Twitter is like a mixer or a cocktail party
where you're just hanging out meeting people and seeing
who is interesting and sharing info...

Then you take friends you meet at the 'cocktail party' of twitter
and you get together and "do lunch" on facebook!

It's awesome, it's fun and it's really effective.

On facebook you can also search, find and request to
'friend' people to grow your database too.

And there you have it.

Free, viral, relevant list building and relationship
building using Twitter and Facebook.

From there you can invite people to your take a look
at your primary business, your newsletter, your blog
or training videos on youtube... the sky is the limit.

The power is in the list.

I recommend you get started on twitter and facebook
and set up your profile.

Then seek out 10 - 15 influential people in your niche
on twitter and facebook and begin to link to them...

Why?

Chances are they have large databases of targeted people
already...

And when you have large lists of followers, that means
more new people are following you all the time...

It's the velocity effect. As your list grows, YOU are also
seen in more people's lists and more and more people click to
follow you...

So networking with influential people can put your pretty
face in front of LOTS of people fast... see how that works?

You later begin to "drill down" and click on people who are
following those people and add them... and keep drilling down...

Soon enough, your network is broad, and growing virally.

And with your automatic message being sent to them
you'll have plenty of people also following you on facebook.

I'd tweet often to invite people on twitter to also follow me
on Facebook... be proactive and build that list.

You then focus on sharing good information and networking
with people and you'll see your business list and newsletter
begin to grow too.

Go ahead and start this campaign today here by checking
out how I set up my profiles and you can start following
some folks on my list:

http://www.Twitter.com/wallmann

http://facebook.com/wallmann33

You'll be monetizing this list really soon.

If you don't have anything to monetize yet, then take
a look at my primary internet business and learn more
about working directly with me here:

http://www.fastbuyerloans.com


Enjoy the tip and make it a great day!


Call me with any questions!


All the best,

Larry Potter

www.ATrafficPlan.com

847-872-4047

You Can Write Power Headlines

"How to use the Leverage of the Planet's Easiest and Most

Effective Headline Template to Explode Your Responsiveness"

Did you notice the title for this tip?

Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power. Just two little words:

"How To"

Hear me out on this, I know it sounds too easy.

The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!

In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.

Here are a couple of winning examples to get your juices flowing:

* How to fix motorcycles

* How to cruise the world for $19 a day

* How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas)

* How to win friends and influence people

* How to make your car invisible to radar and laser!

* How to make your computer as easy to use as your telephone* How to Collect From Social Security at Any Age

* How to Attract Baby Boomers To Your Internet Business Like The Pied Piper...

* How to Get FIVE Money-Making Web Sites in 29 Minutes Or
Less... Without Spending a Fortune!

* How to avoid the biggest mistake you can make in building or buying a home...

Check out the first winning headline on the list "How to fix motorcycles". I mean it really can't get any simpler than that, but it works and it works GREAT!

"HOW TO BLUEPRINTS"

How to get the most out of _____________

How to avoid ________________

How to end ________________

How to get rid of _______________

How to avoid ________________

How to conquer ________________

How to enjoy ___________

How to get _____________

How to have _____________

How to keep ______________

How to start _____________

Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:

A strange accident saved me from getting fat

How a strange accident saved me from getting fat

Which one is more compelling? I thing you'll agree #2 does the trick. And that one is a winning headline used over and over.

Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the "how to"

* Discover how to..
* Here's how to....

* Ohio man discovers the secret of HOW TO escape the American Rat Race

* If you think a 12% annual return on your money is good, here's how to set your sights on 100% or more...

* I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free and I'll pay you $25 for wasting your time! (Jeff Paul)

Or if you still want to change it up a little - just use:

* How I earn my living in 4 hours a day

* HOW YOU can Make Well Over $300,000 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week...

I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.

Want even more headline formulas, tips and tricks? You better because experts agree that headlines are 70%, 80%, 90% or more of your selling effort. And headlines work for *EVERYTHING* - I'm talking email subject lines, the top of your web page title, articles, blog posts, the first words a sales site/letter starts with, etc...

Well inside our TRAFFICplan training courses webinars you'll get a massive amount of training and access to proven offline and online headlines to model and "swipe" for your product or service. We created this resource to help us write compelling, winning headlines and copy...

Plus, inside our powerful courses you'll also get transitions, guarantees, P.S.'s, Openings, closes, best selling phrases and much more!

You get this and more with the entire collection of trianing products here at theTRAFFICplan.

And we have live training each Wed evening at www.ATRAFFICPLAN.COM

We'll see you there........

Larry Potter

A Ticket To Wealth

Step up... and good things will happen.