How to get people to your blog

Here's a secret you should know, people will only come to read your blog and continue to receive your posts IF you provide value. You have to provide content that is either interesting, funny, or well-written, thought-provoking CONTENT.

There's that word again... CONTENT. Your sales page is NOT content. It's a sales page. You can find sales pages everywhere you turn. You don't want a sales page. You want to know ME. You want to know who I am, what makes me special, and why you should stay connected with me.

Once you figure those things out, you MIGHT want to see what opportunity I'm working or maybe you don't. But the truth is, you're not going to buy from me if all you see is a sales page.

Sorry if that seems harsh. But you've been told (were you listening?) that people do business with people they know, like and trust. A sales page isn't enough to make me know those things, but it is enough to make me know that if you don't give me more, I WON'T do business with you.

You've got to build your list. With a list, you build trust. With trust between us, you can show me what you're doing and I just might want to try it too.... because I know, like and trust you.

Larry Potter

Zurich Management Group

Zurich Planners

Monumental Mistake

Most people who want to make money online make a monumental mistake when getting started.

They focus first on how they're going to make money from their website. They research what products they're going to sell, and they consider what kinds of ads they'll feature.

There's only one problem with going this route …

It actually hurts your chances of making any money. Because you'll end up missing the most critical piece of the entire online money-making puzzle:

Creating great content.

The fact is your content will ultimately determine your success or failure online.

Think about it … 99% of people access the Internet to find useful information. So, without great content on your website, they'll never find you … because the search engines won't index it properly. And for those people who do manage to find your site, they won't stay for long – let alone make a purchase – if your content doesn't have anything of value to offer.

So what makes for good content?

According to web expert Nick Usborne, all great website content has these four characteristics:

It has a clear voice and personality. You are what separates your website content from everything else out there. That's why everything you write needs personality and a clear voice. Establishing this is vital to writing content people actually want to read. One way to find the right voice and personality for your particular website is determining what Nick Usborne calls, "a point of view." Take a stance on how you'll be writing to your audience. And above all else, don't try to please everyone with your writing. It simply doesn't work.

It has credibility. Your visitors need to trust you. Otherwise, they'll never buy anything from you. For example, if they come to your site and know instantly that your intention is just to make a quick buck, they'll hit that back button in no time flat. Just be honest. Be objective. And be real. These three qualities will ensure your sincerity shines through, quickly gaining your visitors' trust.

It's interesting. This goes without saying. Your content needs to engage your visitor. They need to think, "Wow, this is really good. I'm glad I'm reading it." Too many people try taking shortcuts, either by using content-creating software or flat out copying someone else. This never works in the long run. Because ultimately, your visitor will know he's being duped. The best way to ensure your content is interesting is to do your homework. Research the topic you're writing about. Find interesting little factoids. Write in a conversational tone. Better yet, do a little keyword research to find out what your visitors find incredibly compelling and interesting. Then make that the topic of an article on your site.

It's useful. Make sure you're giving away valuable information in your website content. Answer your visitors' potential questions or provide solutions to their problems. Either way, make sure your visitor is better off as a result of having read your content.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com