The FARMER is a wise old S.O.B.

Today, I have an INVALUABLE lesson for you

It's not one that many will have the EYES nor the EARS to grasp.

It goes something like this...

Around the country and around the globe, there are FARMERS.

All kinds of farmers

Corn, strawberries, milk & cheese, goats, horses, fruits & vegetables

The FARMER is a wise old S.O.B.

He knows that he needs a few things in his arsenal in order to make
his crops grow and become beautifully bountiful

Such as...

* Sun

* Rain

* Seeds

* Dirt

* Maybe a little fertilizer

And how about....

* Patience

Do you think the 'Old Timer has learned to be PATIENT?

Indeed he has.

For the 'Old Timer knows that he can't plant a SEED today and
expect a CROP tomorrow.

Nor can he plant just ONE seed and expect a harvest.

No, No, No, my friend

The 'Old Timer needs THOUSANDS and THOUSANDS of little seeds to be
sprinkled amongst the dirt so they can take root amongst the mighty
forces of Mother Nature.

Then and only then

Can he be sure his CROP will withstand the passage of time.


"Holy Crap, this KID is talking some TRUTH"

"Shut Up Margaret, this KID is on a roll... let him ROAR"


So you might be asking yourself...

"I don't give a HOOT about farming, raising crops or cows, I
just want to make money damn it, show me how to do it".

Ok, I will.

Congratulations

You're now a FARMER yourself.

Tomorrow, you begin by planting SEEDS.

(Because the 'Old Timer knows that without SEEDS there will be NO Crops. And
if there's NO CROPS, then there's NO SALE at the auction barn. And if there's
NO SALE at the auction barn, then there's NO CHECK paid to the 'Old Timer. And
if there's NO CHECK paid to the 'Old Timer, then his wife gets pissed off at
him and screams "Whatta you been doing all this time, pretending to be a FARMER"?)

The equations are simple:

SEEDS = LEADS

LEADS = PROSPECTS

PROSPECTS = ENROLLMENTS

ENROLLMENTS = CHECK

CHECK = A Happy Farmer


Next time, we go into further details over the above 5 equations.

So hang on there young Farmer,

the FUN is just getting started.

Larry G Potter

www.aTicketToWealth.com

TheTrafficHut: How To Make An Effective Blog Post

A good blog post should be between 300-500 words so that

there is enough search engine "content" for their "spiders" which

come to look at your blog.

You should always make sure that you "ping" your blog after every

time you make a new entry or post. You can do this at pingoatic.com

This tells the search engines to come by and check out your new content.

Your blog post should also be use any "hyperlinking" tool provided in

the html symbol area. This helps you get "backlinks" for the keywords

you want to "rank" for in the search engines. And you shoud be

targeting "long tail keywords" like "powerful blog post" vs just "blog"

Why? There is a lot of competition for the keyword "blog" and your chances

of showing up on the 1st page of google is slim to none.

The symbol you are looking for is that blue ball with an inverted or

horizontal 8 below it.

You first hi-lite the phrase or keyword you wish to target. Then click on that

blue ball with the horizontal 8 below it and a new screen will come up.

Then insert the URL of the website you want associated with that keyword

to come up in the seach engines and get the backlink to.

And last but not least, the subject or subjects you choose are important to whether you

will gain a following who constantly come back to your blog or forget it.

You achieve this by giving them valuable and useful information they can use to

make their business successful.

DO NOT something like "My XYZ Company is the best MLM company, It has the greates products

and it pays commissions that are higher than any other company. These types of posts are

very common and do not provide real value to the reader.

An effective blog post must provide valuable information to the reader so as to insure loyalty.

The objective is to become an authority "figure" in your field of endeavor.

You want your Blog "TO BE THE PLACE" where people go to get answers on the

subject you are an authority on.

Larry G Potter

http://www.budurl.com/TheTrafficHut

How to get people to your blog

Here's a secret you should know, people will only come to read your blog and continue to receive your posts IF you provide value. You have to provide content that is either interesting, funny, or well-written, thought-provoking CONTENT.

There's that word again... CONTENT. Your sales page is NOT content. It's a sales page. You can find sales pages everywhere you turn. You don't want a sales page. You want to know ME. You want to know who I am, what makes me special, and why you should stay connected with me.

Once you figure those things out, you MIGHT want to see what opportunity I'm working or maybe you don't. But the truth is, you're not going to buy from me if all you see is a sales page.

Sorry if that seems harsh. But you've been told (were you listening?) that people do business with people they know, like and trust. A sales page isn't enough to make me know those things, but it is enough to make me know that if you don't give me more, I WON'T do business with you.

You've got to build your list. With a list, you build trust. With trust between us, you can show me what you're doing and I just might want to try it too.... because I know, like and trust you.

Larry Potter

Zurich Management Group

Zurich Planners

Read It Out Loud

I don't know what it is about reading sales copy out loud, but it gives you lots and lots of insight into how good (or bad) it really is. All the bumps and rough spots jump out at you.

Even better than reading it out loud yourself is to have someone else read it to you while you take notes on a printout of the copy. One big advantage of this is that he is completely impartial. He won't stress certain words to make the meaning clearer. And if he stumbles over a phrase or sentence or paragraph, you know that's an area you need to rework.

Another thing I do during this editing phase is make sure the copy is geared to the prospect's benefit. I do it by changing some of the "I's," "We's," and "Me's" to "You's" - e.g., changing "We are giving you 6 must-have bonuses" to "You'll get 6 must-have bonuses."

Much stronger that way.

Larry G Potter

Pres, KIM-LAR INC.

http://www.budurl.com/TheTrafficHut

Tracking + Tweaking = Increased Profits

Your Subscriber List Is The Only
Reliable "Traffic Machine" That You Have Full Control Over.

And everyone knows the money's in the list.

The problem is that 99% of marketers don't know how to build their lists quickly.

Everywhere you look online right now, every "expert" has something different
to say about online marketing!

There's Article Marketing, Video Marketing, Social Media, Postcards, Webinars,

Pay Per Click, Phone Broadcasting, etc...

There are so many different and unique ways of creating and sustaining traffic
it's enough to drive an elephant bonkers!

And why we do WANT / NEED this traffic?

Is it to make sales? Yep.

Is it to make money? Absolutely.

Is it so that we won't need a JOB? Of course.

All of the above are important.

But you're over-looking the #1 "Must Have" that should be achieved as
a RESULT of all that TRAFFIC!

You Build / Manage / Control Your Own Email List By Collecting
Your Prospects Name and Email Address!

When you have a list of 10,000 + subscribers, your traffic (and profit)
problems start to be a thing of the past.

You can get hoardes of traffic as easy as by spending 7 minutes typing
up an email and clicking "Send" with an autoresponder or bulk emailer.

10,000 marketing messages can be automatically (and instantly) delivered
into your prospects email inboxes each and every night.

And guess what happens?

If it's a GREAT message, then you'll create a predictable surge in traffic to your offers.

And if your offer is GREAT, then you should create some easy sales.

And here's the REALLY, REALLY Good News...

You don't have to be an internet guru to start building your email list today.

Anyone, regardless of skills, talents or budgets, can begin to collect their prospects
name and email address and have it automaticaly stored inside their autoresponder system.

Or they can even begin by purchasing 150k leads each and every month for only $10.

We use both methods to make constant sales and obtain new prospects.

You can too....!!!!

Larry G Potter

KIM-LAR INC.

http://budurl.com/TailGunner

5 ways for you to win when you buy sell.

There are several ways for you to win...

1: You win when you’re comfortable. This person’s primary goal is to just go through life as comfortably as possible. They don’t want stress. They don’t want to be pushed or challenged. They don’t like conflict. The just want to go through life on cruise control, hanging out with their friends, and having a good time.

Everything they do like buy sell is designed to support their pursuit of comfort.

This is your average, life-long employee who’s more than happy to have a safe, stable, comfortable job.

If you push this person away from that goal, and challenge them or their routine lifestyle, watch out.

2: You win by being liked. This person’s primary goal in life is to be liked by others. They want acceptance from everyone, and will do just about anything to reach that goal. They’d rather be liked, than be right or wrong and that is not something they can purchase.

When you put someone like this in a leadership role, the business will usually fail because they won’t be willing to make hard decisions that would anger someone. They would try to please everyone all the time because their ultimate motivation is to be liked by others.

3: You win by being right. This person is usually an expert in a specific field like a professor, lawyer, or a wife. (Just kidding ladies! ?). People who win by being right, don’t accept criticism and aren’t open to new ideas.

They tend to reach a glass ceiling when it comes to money, their career, and relationships, because they can’t accept their short-comings in order to move past them and achieve personal growth. Arguing with this person never works because they’ll always find a way to prove you wrong, even if it means sabotaging your company in the process.

In order to win, this person must be right.

4: You win by winning. This person is an achiever. Their primary motivation is to win. They are very competitive, and will do whatever it takes to win. They won’t quit, and they’ll constantly push themselves to gain the edge they need. And they know there is no rebate.

This category describes all successful entrepreneurs and athletes. Winning is their reward, and on the dark side, some of them will go too far and compromise their integrity in order to do so. Key Lay of Enron is a great example.

This type of person doesn’t care if others don’t like them, and they welcome discomfort because it provides them with new opportunities to win.

5: You win by losing. This person wins by being a victim. They want sympathy from others or their spouse. Just when things start to get better, they will sabotage themselves, and say, “I knew it wouldn’t work”, giving them their victory once again.

There lives are always filled with problems because they don’t win unless they lose, so they create circumstances and excuses that help them fulfill that destiny like, “Your book won’t teach me anything new. I don’t have the money. This is just another scam. I’ll give it a try…”

Are you taking a long hard look at your life right now?

There are people who are not wealthy because they want to be comfortable. There are people who are not healthy because they want to be comfortable. There are people who are stuck in the same job without a promotion for 10 years because they want to be liked. There are people who are addicted to struggle because they win by losing.

And most likely, you see a little of yourself in each of these categories.

But what’s important to remember, is that winning is a continuous process that is brought to an end once you’ve won, which is an event.

As soon as you’ve “won”, the process starts all over again.

This is why you tend to feel lost or unfulfilled after you achieve a goal.

I don’t know where you are at this moment in your life, but I do know this… Entrepreneurs win by winning, and they’ll do whatever it takes to fulfill that subconscious desire.

If your subconscious’ desire is to REALLY “win” in networking or your home business right now, then you should already have http://www.budurl.com/TheTrafficHut on your desktop because it is what the heavy hitters use to get their sites noticed, over and over.

If you don’t, then you need to take a long hard look in the mirror and ask yourself why? Do you really want to “win” in this industry, or are you after something else…?

If you REALLY want to “win” in this industry, but have recognized that you’re not where you need to be today, the choice is yours.

You are not a victim or a prisoner of your subconscious. You can control it. You can train it to achieve new goals.

You have complete power over every aspect of your life and you can reinvent yourself, and the way you win at any time, but it’s a process that will require complete dedication

Larry Potter

Pres, KIM-LAR INC.

One of the biggest mistakes affiliates make....

The biggest mistake many affiliates make is not setting up a list. They will often direct traffic that they generated to their affiliate links, instead of a list. When this occurs, they may not know it, but they are wagering that their visitor will purchase on first contact. Unfortunately for the affiliate marketer, this is usually not the case. Visitors many times need to be warmed up to the product with several visits and more information before they decide they may wish to buy from a business or person (you). This is where building a list become effective.

When you build a list, you, the affiliate, can remedy this problem. In addition, you can keep traffic and then proceed to warm it up, and then point it to different purchases down the line. What this means is that it is not a one-shot deal. You can make the effort to sell the same person other products over the course of time and you use you existing traffic instead of going out and finding new prospects.

Now, to pull this off with success, you the affiliate in question must purchase the required tools. We personally suggest using the autoresponder service listed at the bottom. It is relatively inexpensive ($18/mo.) and comes with a large range of services, including macros and spam checkers and macros. I believe it is also whitelisted by many email clients and boasts a near 100% delivery rate. This autoreponder service will not only manage your list, but it will also help you grow it. It comes with many free tools that enable you to create hover-ins, web forms and pop-ups, all of which can be employed to maximize your opt-in rate.

Besides buying the autoresponder service, you should also setup your own site if you do not already own one. I often use Yola to create one in minutes, give it a try. The first five you set up don't cost a thing! Of course if you already have a related site, you can simply add your opt-in form to a page on your existing site. This applies to blogs too.

After you have your site and your autoresponder setup, you only have two steps remaining: the first is creating a course or several articles that are related to the affiliate products you will sell; and the second is creating an opt-in form for you site or blog.

The first part is rather easy. Begin by figuring out what your topic will be and then outline it over a period of five to seven days. Write everything as if you are talking to a person, you don't want it to look like a formal article.

If you don't want to write the articles yourself, hire a ghostwriter at elance for $5-15 per issue, depending on the size.

After you have created your autoresponder articles, load it into your autoresponder with advertisements in the text for the affiliate product you are going to sell, and then create an opt-in box for your list.

The opt-in box is very important. Most marketers often neglect this which is strange since they have spent the time to create a good course, inserted affiliate links that don't look too obvious and decided on the delivery dates on all of the emails.

How to make your opt-in page convert...

First, remember that the main purpose of an opt-in page is simply to collect opt-in email addresses and/or phone numbers. You don't want Google Adsense ads all over them and you definitely will not include a navigational menu that readers can use to browse your site. Why? Because they detract from your main purpose which is to get visitors to opt-in to your list.

I personally suggest what is called a “squeeze page” which will “squeeze” new visitors for their email addresses and names. Here's a few things an effective squeeze page should include:

1. A nice graphic header. Make sure it's not a blurry header created from using using terrible templates. I suggest you visit BZ9 (see below)

2. A grabbing headline. Before you request someone to opt-in to your list, you must reach out and GET their attention with a red headline in large font. Make sure your headline is clear and very COMPELLING. No fluff, keep it simple.

3. Use compact text that is two paragraphs at most. All you want to do is basically tell them “Look! Here's a really great reason to opt in to my list. Did I mention it is free? Please opt in now”. Consider also giving them a free report for opting into your list, which can be downloaded as soon as they opt-in. Nothing like a good incentive that will push them to join.

4. Your call to action. Tell them to stop kicking the tires and join now. Tell them their future hangs on it.

5. Your signature. It will immediately provide you with credibility. People want to see one, so write yours down, scan it; and add it to your squeeze page or use the below tool.

6. A no spam clause. Let them know that you will not spam them or sell their information. Telling them that will make them far more likely to opt-in.

Once you have your opt-in form set, the only thing left is to drive traffic sources to your opt-in list (see resource box) collect their email addresses – and then wait for the money to roll in.

Larry G Potter
Pres, KIM-LAR INC.
Good Autoresponder: http://budurl.com/FastAutoResponder
Squeeze Pages: http://budurl.com/InstantOptinPages
Signatures: http://www.vletter.com