How To Write Powerful Ads

Larry Potter
theTRAFFICplan

Build Your Sales Argument In a Simple, Straight Line

By Nick Usborne

Once you have captured a reader's attention with your headline, don't assume that you will keep that attention after the first line, second line or third line.

Most readers won't read your entire web page. Most will bail well before the end.

How come? Because something you write will make them feel that you are not taking them directly towards finding what they want.

Here are 3 ways to ensure that you keep moving forward in a straight line …

Follow these three guidelines and you will significantly increase the number of people who read all the copy on your page and, of course, you will increase the number of people who take action at the end of that page.

#1. Be clear about your page's objective.

Before you start writing, determine the objective of the page. What is its purpose?

And if you're thinking, "Well, there are a few things I want to achieve with this page", be very careful. Because by writing to a few different objectives, you are giving your readers a few different reasons to bail on you.

You'll achieve far higher conversion rates by sticking to a single topic or message per page.

In fact, that's why landing pages were invented. Marketers understood that their general web pages were not converting very well. So they started creating stand-alone pages, or landing pages, which were created with a single objective in mind.

The need for landing pages tells us we are not very good at creating and writing regular site pages that are focused on a single, clear objective.

#2. Let your readers see the final outcome, from the beginning.

In other words, let your readers see where they are going.

For instance, if you want to sell me a vacation in Greenland, let me see the road ahead.

A typical way of doing this would be to write a headline that says something like, "5 reasons why Greenland has become the #1 travel destination for adventure lovers."

When you write a headline like that, the reader knows where you're taking them, and they know you are trying to sell them a vacation. They even know there are exactly five steps between the beginning and end.

But if the headline were to say, "Greenland grabs hearts of outdoor adventurers," then I don't really know where you're taking me. Is this a general description of the country? Is this about travel, or about conservation? Are you trying to inform me? Or sell a vacation package?

When you make the purpose and objective of the page clear from the beginning, the reader doesn't have to be distracted by these questions.

#3. Write in a straight line, without detours.

When writing editorial there are some excellent reasons for taking the scenic route.

You can add character and depth to a story with a paragraph that begins with the words, "Which reminds me … " Or, "By the way … "

These scenic diversions make editorial content all the more interesting.

But when you are writing to sell, you would do better to take the direct route.

When people come to the web to make a purchase, they are task oriented, impatient and anxious to find what they want and get the task completed quickly.

This means readers want their sales information given to them straight. No meandering. No side trips. Get to the meat of the message quickly, and tell them why your product and service will deliver exactly what they want and are looking for.

Conclusion …

The reason behind the need to build your sales argument in a straight line can be found in that last section.

Compared to print or other offline media, users of the web are impatient and generally have a specific goal in mind before they even arrive at your page. If they want to buy something, then they want to find what they want quickly.

No side shows. No diversions.

Keep your sales pages direct, straight and uncomplicated.

Get your FREE Web3.0 Internet Marketing Training Each Week RIGHT HERE

I'll see you there. Larry

www.megaphoneapps.com

How To Get People To Move Forward

Listen Now to "What to Say"
How to Overcome Objections

http://www.mikebernoff.com/whattosayaudioty/

Enjoy,

Larry Potter

theTRAFFICplan

Twitter + Facebook = $$$

It's Larry here with another quick Absurd Marketing Training Tip

Lately, it seems that the world has been tweeting abouteverything under the sun and many people are not aware that Twitter can actually help grow your list, build relationships and gain you more marketing exposure, which leads to more sales.

I've learned some pretty viral tricks on how to use Twitter to
build a fast, and targeted list and also how to link it (on autopilot)
to Facebook where you can build deeper relationships with any
target market and build your list for free.

First some perspective and context

Web2.0 Social networking tools have spun the whole game around.

To build your list before, you had to produce ads or content and
compel people to go to your lead capture page and then make
them offer they couldn't refuse, so they would choose to opt in
to your list...

Used to be easier. These days everyone is on a million lists
and they immediately go to the mindset of "do I really want
to hear this guy's pitch?" - and they may not opt in to your page.

They psychology is different with social networking.

With Twitter and Facebook, the name of the game is expanding
your friends and followers... so people don't even question (majority
of the time) whether to accept to be your 'friend on facebook' or to
follow you back on Twitter...

Result?

People are basically falling over themselves to follow you...

Which means you can grow a targeted base of people who are
reading your posts, and you can build this list very fast and very
free.

The plan is to do a couple things:

1. Grow your list.

2. Build relationships by networking and sharing information
with this list...

3. Periodically drop in quotes, jokes, training tips and links
to your blog posts, or other relevant blog posts and YES, the
link to your newsletter or main lead capture page.

Strike a good balance though so you're not seen
as only a taker... it's all about giving... hunt down and share
good content your followers will enjoy... add some good quotes
that will help motivate people or put a smile on their face with
a funny quote or joke...


Later you can drop in an invitation to your content based
newsletter... and PRESTO! You're building a nice, responsive
list for free...

And you're building up your own brand... people are getting

to know more about you...

If you're posting interesting stuff, human nature takes over
and they'll click on your profile to learn more about you.

You also place your main link to your blog, or facebook page
or your main lead capture page so they can click and see what
you're up to...

It's easy, pretty fun and it's gone mainstream! You've got ESPN,
CNN, big and small celebrities and even major corporations
on twitter now... so it's an everyday piece of relationshipping
for millions of people and they're at your fingertips... POWERFUL.

Now, here's how to combine facebook with twitter.

Why?

You can build deeper relationships and share more content
(videos, pics, blog posts, notes etc) on Facebook than you can
on Twitter.

It's super fast and easier to build up the list
on Twitter... you simply look for people in your niche of
interests and "follow them" - and twitter etiquette almost
requires that they follow you back and engage.

So I use Twitter to build my list faster... and begin to
communicate there.

I then use a free service called http://www.TweetLater.com
which allows me to set up an automated message I send
to all people who just started following me.

Thinking helps here. Most people are desparate and use
this cool tool to immediately start spamming offers...

WRONG. I'll delete people quick if they do that. How rude!

But what I set up is a message that says something like:

"Hey, thanks for the follow! Let's also connect on Facebook:
I'm at http://facebook.com/wallmann33 - I'll see ya there"

See... simple. Facebook is a place to network on a deeper level.

So every person who follows me back on twitter gets this
message... which causes many of them to also connect and
'friend' me on Facebook.

And I post deeper content and videos, notes and pics on
Facebook so it's a better place to network a bit deeper...

Twitter is like a mixer or a cocktail party
where you're just hanging out meeting people and seeing
who is interesting and sharing info...

Then you take friends you meet at the 'cocktail party' of twitter
and you get together and "do lunch" on facebook!

It's awesome, it's fun and it's really effective.

On facebook you can also search, find and request to
'friend' people to grow your database too.

And there you have it.

Free, viral, relevant list building and relationship
building using Twitter and Facebook.

From there you can invite people to your take a look
at your primary business, your newsletter, your blog
or training videos on youtube... the sky is the limit.

The power is in the list.

I recommend you get started on twitter and facebook
and set up your profile.

Then seek out 10 - 15 influential people in your niche
on twitter and facebook and begin to link to them...

Why?

Chances are they have large databases of targeted people
already...

And when you have large lists of followers, that means
more new people are following you all the time...

It's the velocity effect. As your list grows, YOU are also
seen in more people's lists and more and more people click to
follow you...

So networking with influential people can put your pretty
face in front of LOTS of people fast... see how that works?

You later begin to "drill down" and click on people who are
following those people and add them... and keep drilling down...

Soon enough, your network is broad, and growing virally.

And with your automatic message being sent to them
you'll have plenty of people also following you on facebook.

I'd tweet often to invite people on twitter to also follow me
on Facebook... be proactive and build that list.

You then focus on sharing good information and networking
with people and you'll see your business list and newsletter
begin to grow too.

Go ahead and start this campaign today here by checking
out how I set up my profiles and you can start following
some folks on my list:

http://www.Twitter.com/wallmann

http://facebook.com/wallmann33

You'll be monetizing this list really soon.

If you don't have anything to monetize yet, then take
a look at my primary internet business and learn more
about working directly with me here:

http://www.fastbuyerloans.com


Enjoy the tip and make it a great day!


Call me with any questions!


All the best,

Larry Potter

www.ATrafficPlan.com

847-872-4047

You Can Write Power Headlines

"How to use the Leverage of the Planet's Easiest and Most

Effective Headline Template to Explode Your Responsiveness"

Did you notice the title for this tip?

Of course, it's a headline. That's right and it uses a age-old classic format which still continues to blow my mind with it's power. Just two little words:

"How To"

Hear me out on this, I know it sounds too easy.

The simple, little "How To" headline is still tops in many pro's books for simplicity and effectiveness. You really cannot go wrong with it. The "how to" headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!

In fact, using the "how to" headline is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.

Here are a couple of winning examples to get your juices flowing:

* How to fix motorcycles

* How to cruise the world for $19 a day

* How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas)

* How to win friends and influence people

* How to make your car invisible to radar and laser!

* How to make your computer as easy to use as your telephone* How to Collect From Social Security at Any Age

* How to Attract Baby Boomers To Your Internet Business Like The Pied Piper...

* How to Get FIVE Money-Making Web Sites in 29 Minutes Or
Less... Without Spending a Fortune!

* How to avoid the biggest mistake you can make in building or buying a home...

Check out the first winning headline on the list "How to fix motorcycles". I mean it really can't get any simpler than that, but it works and it works GREAT!

"HOW TO BLUEPRINTS"

How to get the most out of _____________

How to avoid ________________

How to end ________________

How to get rid of _______________

How to avoid ________________

How to conquer ________________

How to enjoy ___________

How to get _____________

How to have _____________

How to keep ______________

How to start _____________

Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:

A strange accident saved me from getting fat

How a strange accident saved me from getting fat

Which one is more compelling? I thing you'll agree #2 does the trick. And that one is a winning headline used over and over.

Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the "how to"

* Discover how to..
* Here's how to....

* Ohio man discovers the secret of HOW TO escape the American Rat Race

* If you think a 12% annual return on your money is good, here's how to set your sights on 100% or more...

* I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free and I'll pay you $25 for wasting your time! (Jeff Paul)

Or if you still want to change it up a little - just use:

* How I earn my living in 4 hours a day

* HOW YOU can Make Well Over $300,000 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week...

I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.

Want even more headline formulas, tips and tricks? You better because experts agree that headlines are 70%, 80%, 90% or more of your selling effort. And headlines work for *EVERYTHING* - I'm talking email subject lines, the top of your web page title, articles, blog posts, the first words a sales site/letter starts with, etc...

Well inside our TRAFFICplan training courses webinars you'll get a massive amount of training and access to proven offline and online headlines to model and "swipe" for your product or service. We created this resource to help us write compelling, winning headlines and copy...

Plus, inside our powerful courses you'll also get transitions, guarantees, P.S.'s, Openings, closes, best selling phrases and much more!

You get this and more with the entire collection of trianing products here at theTRAFFICplan.

And we have live training each Wed evening at www.ATRAFFICPLAN.COM

We'll see you there........

Larry Potter

A Ticket To Wealth

Step up... and good things will happen.

Can You Keep a Secret?

By Clayton Makepeace

Secrets tease, tantalize, and torment us. An offered secret is irresistible - impossible to refuse.

Once our curiosity is engaged, knowledge that someone else knows a secret that we don't know is like having a stone in our shoe. It gnaws and nags at us. We can't willingly rest until we're in on the secret too.

Since offering to reveal a secret appeals to us humans on so many visceral levels, it's no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and p rofits through the roof.

So how could YOU use secrets to hit one out of the park the next time you're at bat?

The way I see it, there are four kinds of secrets...

1. Simple Secrets. If you haven't done so already, buy a product - any product - from Boardroom or Rodale. Before long, your inbox and mailbox will be stuffed with promotions that tell simple secrets - and offer to give you thousands more secrets when you buy the book or newsletter they're promoting.

2. Forecasts. If you think about it, predicting a future event in a promotion is kind of like telling your prospect a secret that very few other people know. If you can show him, in your product or premium, how to use this "confidential, privileged information" to solve a problem or get something he wants, your readership and response are likely to soar.

3. Mis/Disinformation. Lies are, by definition, secrets too. When you show your prospect how "the establishment" or, better yet, your competitors are at fault for his difficult situation, you free him from responsibility for it.

4. Conspiracies. These are big, fat, irresistible bundles of secrets that amplify and broaden their power by an order of magnitude. Show your prospect why and how the deck is stacked against him and you create massive credibility for your product by validating his suspicions and creating an excuse for his current predicament.

[Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books - bursting with tips, tricks, and tactics that'll skyrocket your response - at MakepeaceTotalPackage.com.

And don't forget the upcoming Web 3.0 live training at ATrafficPlan.com

You don't want to miss it.

It's really about 4 key things

It's Larry here from http://www.aTRAFFICplan.com with a quick

lesson on how theTRAFFICplan is designed to generate results for you in getting

more traffic, building a list faster and making more sales in your primary and other streams of income.

It's really about 4 key things:

1. Free Internet Marketing Training

2. Viral List Building Systems

3. Step by Step Action Plans

4. Build in Multiple Profit Streams

theTRAFFICplan helps us build a faster more responsive

business by taking care of the critical three areas:

A - Attraction and building a list.

B - Building Relationships with your list.

C - Converting sales and generating cash flow.

When you can simply invite people to F.r.e.e Internet Marketing Training

in a safe, professional environment and show them how leverage this

system to build their list and access the courses and content needed to

really build effectively online, it becomes simple...

No more info overload.

No more overwhelm.

No more needing to a sponsor to babysit.

No more lack of support and training

And the big picture becomes crystal clear when you have

all the tools needed in ONE place.

And if you've been at the webinar trainings you already know

how theTRAFFICplan works to close sales for you and generate

multiple profit streams...

You can position yourself for faster results and cut the learning

curve drastically by making sure you register now at http://www.ATrafficPlan.com

Our trainings go right into the nuts and bolts of marketing tactics,

strategies and campaigns and knowing the information

will keep you from being confused and overwhelmed...

Anyway, that's it for today, I'll be seeing you in class!

If you have any questions, feel free to bring them to the next

training, we are here to help!

Best,

Larry Potter

theTRAFFICplan Team

Larry Potter

P.S. Here's how I get my in-box flooded with fresh leads everyday ATicketToWealth